Membership Director

Department: Administration

Employment Type: Part Time

Location: Baton Rouge, LA

Description

The Membership Director is responsible for developing, implementing, and managing membership recruitment, engagement, and retention strategies for the Home Builders Association of Greater Baton Rouge. This position serves as the primary point of contact for members and works to grow the association’s membership base while enhancing the overall member experience.

Key Responsibilities

Membership Recruitment & Retention:

•  Develop and execute a strategic membership growth plan.
• Identify and recruit new members from the home building, remodeling, and construction-related industries.
• Engage existing members to ensure high satisfaction and retention.
• Stay abreast of recruitment and retention support, materials, and ideas from NAHB and other HBAs.
• Conduct exit interviews and surveys to analyze reasons for non-renewals.

Member Engagement:

• Foster strong relationships with members through regular communication, networking, and support. 
• Organize orientation programs for new members.
• Promote participation in events, educational opportunities, and committees.
• Respond to member calls and questions.

Database & Reporting:

• Maintain accurate and up-to-date membership records in association management software.
•  Generate membership reports and analytics for leadership and board presentations.
•  Track and analyze membership trends and engagement metrics.

Communications & Outreach:

•  Collaborate with the communications team to develop membership marketing materials, newsletters, and outreach campaigns.
•  Represent the association at industry events, expos, and community functions.
•  Develop content for member spotlights, testimonials, and social media related to membership.

Events & Programs:

•  Assist in planning, promoting, and securing sponsorship for events, networking functions, and educational seminars.
•  Coordinate sponsor and member appreciation activities.

Committee Support:

•  Staff and support the Membership Committee, Councils, and other related task forces.
•  Support board members and volunteers in membership-related initiatives.

Other duties as assigned

Skills, Knowledge and Expertise

• Bachelor’s degree in marketing, business, communications, or related field preferred.
• 3+ years of experience in membership development, association management, or sales/marketing.
• Strong interpersonal and communication skills.
• Experience with CRM systems (e.g., GrowthZone, MemberClicks, or similar) is a plus.
• Self-motivated, organized, and able to manage multiple projects simultaneously.
• Knowledge of the home building industry or nonprofit/trade associations is a plus.

Work Environment & Compensation:

• Standard office environment with occasional evening or weekend events.
• Salary commensurate with experience.