Sr. Downstream Marketing Manager- Knee Sports Medicine

Senior Marketing Manager, Downstream Marketing – Knee Sports Medicine

We are seeking an experienced medical device Senior Marketing Manager who will have responsibility for the U.S. downstream commercialization strategy, launch execution, and market development of an assigned Knee Sports Medicine portfolio.

In this critical position, you will have primary U.S. downstream responsibility for translating portfolio strategy into effective go-to-market execution across the Knee Sports Medicine business. Your focus will be driving commercialization plans, portfolio adoption, customer engagement, and revenue growth through compelling positioning, launch excellence, and close partnership with Sales, Medical Education, Upstream Marketing, Clinical, Regulatory, Operations, and regional teams. You will have significant influence on how products are brought to market, how value is communicated to customers, and how commercial programs are optimized to accelerate adoption and achieve business objectives.

Your day-to-day activities in this role will include, but are not limited to, commercial launch planning, value proposition development, sales enablement, surgeon and customer education support, market development, competitive intelligence, and portfolio performance management. You should have a strong understanding of downstream marketing principles, demonstrated experience leading cross-functional commercialization initiatives, and excellent communication, analytical, and project management skills.

CONMED is a leader in medical technology.  We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you’ll find a group of people here that shares your passion for meaningful work. You’ll be supported by a leadership team that promotes engagement through professional development, new challenges, and growth opportunities over the course of your career. Come inspire us through your dedication, creativity, and exceptional performance — we’ll do the same for you.

What You’ll Do

U.S. Downstream Marketing Responsibilities

• Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth.

• Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring.

• Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders.

• Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement.

• Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution.

• Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions.

• Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives.

• Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness.

• Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions.

• Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts.

• Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence.

• Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.

What You’ll Bring

• Bachelor’s Degree required; MBA preferred.

• 7+ years of progressive experience in medical device marketing, product management, or downstream commercialization roles; sales experience may be included when combined with demonstrated marketing experience.