Senior Website Specialist

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Marketing Sr Specialist

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $72,200.00 - $108,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Cox Automotive is transforming the way the world buys, sells, and owns cars with industry-leading digital marketing, software, financial, wholesale, and e-commerce solutions for consumers, dealers, manufacturers, and the overall automotive ecosystem worldwide. With a focus on providing a seamless experience, Cox Automotive is dedicated to empowering people to make confident decisions with their vehicles. 

We are seeking a Senior Website Specialist to join our dynamic organization managing multiple Enterprise and Fleet B2B websites dedicated to driving engagement and impactful digital interactions. Reporting directly to our Senior Manager, you will have the opportunity to hone your technical skills while contributing to our overall digital strategy. 

What You'll Do 

Day-to-Day Website Management: 

• Plan, prioritize, and track work across multiple B2B websites to deliver on Enterprise and Mobility objectives. 
• Update and manage website content across all B2B sites to ensure accuracy, relevance, and alignment with our brand strategy. 
• Monitor site performance and user experience, proactively identifying areas for improvement. 

Backend Maintenance & Technical Updates: 

• Align technical operations with broader marketing and business goals. 
• Collaborate with the team to implement technical improvements such as system integrations, plugin updates, and custom feature enhancements. 
• Perform regular backend updates including fixes, maintenance, and troubleshooting to ensure website stability, accessibility and security. 

Technical SEO Expert: 

• Assist in developing and executing strategies that boost site performance, SEO, and overall digital engagement, with a focus on optimizing SEO for AI-generated content (AIO) and leveraging AI technologies to enhance discoverability and user experience. 
• Understanding search engine algorithms, proficiency in troubleshooting website issues, and the ability to optimize site performance and security while ensuring adherence to SEO best practices. 
• Website Audits: Conduct comprehensive technical SEO audits to identify and resolve issues affecting search engine crawls and indexation. Identify and resolve issues such as broken links, duplicate content, and server errors. 
• Core Web Vitals: focus on key areas such as Site Speed Optimization, Mobile Friendliness, URL Structure etc. 
• Crawlability and Indexability: Manage robots.txt files, sitemaps, and internal linking to ensure effective crawling and indexing by search engines. 

Collaboration & Communication: 

• Partner with stakeholders to define scope, timelines, and dependencies, and communicate status, risks, and mitigations clearly. 
• Coordinate initiatives such as shared templates, analytics standards, and performance improvements to ensure consistency. 
• Manage relationships with design and development agencies to align briefs, deliverables, and timelines with business goals. 
• Coordinate handoffs, provide timely feedback, and validate deliverables through QA/UAT before release. 
• Track scope and capacity, escalate risks or blockers early, and drive resolution to keep multi-site initiatives on schedule. 

Documentation & Reporting: 

• Maintain detailed records of updates, fixes, and improvements for accountability and future reference. 
• Use key website tools, including Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and SEMrush, to report website metrics and performance updates, providing insights for strategic refinement. 

What’s In It for You? 

Here’s a sneak peek at the benefits you could experience as a Cox employee: 

• A competitive salary and top-notch bonus/incentive plans.  
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.  
• Comprehensive healthcare, with multiple options for individuals an