Senior Marketing Manager - Wells Fargo Independent Financial Advisor Channel

About this role:

Wealth and Investment Management (WIM) Marketing plays a key role as a thought leader improving business growth through enhanced client experiences,  and delivering measurable business outcomes. We are focused on helping advisors grow their relationships, broaden the opportunities to serve clients and build their brand. This focus creates opportunities for purpose-driven and results-oriented leaders to have a significant impact on our clients and communities and ultimately help shape and define the growth of our business.

We are seeking a Senior Marketing Manager (Senior Lead Marketing Consultant) to support our independent financial advisor channel, Wells Fargo Advisors Financial Network (FiNet).   This role will serve as the primary liaison between FiNet leadership, WIM Marketing, and the  group of over 550 independent financial advisory businesses that operate within FiNet.  As a member of the Wells Fargo Wealth and Investment Management Marketing organization and a member of the senior leadership team for the FiNet business, this role will be accountable to deliver value added marketing consultation, services and content to the businesses FiNet supports, including creating and delivering education on marketing, branding, social media and digital strategies to independent financial advisor business owners and their staff.  

In this role, you will:

• Lead the planning and execution of marketing activities and projects that directly support or assist in implementation of growth opportunities  for FiNet’s independent business owner clients.  
• Support the recruiting of new independent financial advisors to FiNet, by presenting marketing capabilities to prospective advisors and supporting the transition of marketing efforts for advisors coming to FiNet.
• Ensure adherence to brand standards and compliance regulations and policies. Resolve complex and unique challenges and collaborate across business lines to develop long-term solutions.
• Provide vision and develop sales and growth strategies for  FiNet’s independent advisor practices.   
• Analyze and interpret trends and build subject matter expertise to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
• Lead cross functional teams and large-scale projects to develop marketing strategies and meet business objectives.
• Collaborate with other divisional marketing managers to problem solve and create new tools for financial advisors.
• Serve as a mentor and coach for less experienced individuals.

Required Qualifications:

• 7+ years of marketing, digital marketing, digital platforms (i.e. mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years of marketing experience in one or a combination of the following of the following industries: Wealth Management, Brokerage or Financial Services  
• 5+ years of experience in the independent financial advisor or Registered Investment Advisor channels
• Demonstrated experience in marketing strategy and execution including digital marketing and social media.
• Experience developing and executing marketing strategy aligned to data driven business outcomes such as increased client  acquisition, share of wallet growth and financial advisor recruiting
• Demonstrated ability to influence senior leadership and collaborate to drive business outcomes for financial advisors
• Experience interacting and partnering with all levels of associates, financial advisors, and business units on marketing strategy
• Expert knowledge and understanding of wealth management services  and advice delivery
• Excellent verbal, written, and interpersonal communication skills
• Exceptional presentation skills
• Ability to create dynamic marketing related PowerPoint presentations including charts and graphs
• Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
• Ability to execute in a fast paced, high demand, environment while balancing multiple priorities

Job Expectations:

• Ability to travel up to 25% of the time
• This position is not eligible for Visa sponsorship
• This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the S