CRM Coordinator

CRM COORDINATOR                                           

REPORTS TO: MANAGER, LOYALTY & EMAIL ANALYTICS

STATUS: NON-EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

 

The CRM Coordinator is responsible for reporting, analysis, data-management, and automation for the Boot Barn email marketing program.  This role requires thorough understanding of email production, deployment, tracking, workflow building and segmentation.  This position will support a fast-paced team focused on driving customer engagement through trigger communications, lifecycle marketing, as well as promotional and event campaigns.

 

Essential Duties and Responsibilities

• Manage reports and analyze results of segmented email communications.
• Maintain high attention to detail and provide ongoing QA across all aspects of the ESP.
• Manage lifecycle emails including workflow, reporting, and analysis.
• Monitor data flowing into ESP from stores & ecommerce platforms.
• Monitor deliverability, identify issues and recommend actions to improve inbox placement rate.
• Import and export data from/to 3rd party vendor partners as needed.
• Build and deploy SMS and Push communications
• Create and deploy loyalty communications across email, SMS, and direct mail
• Build custom email segments as needed for daily deployments.
• Utilize ESP dynamic code to display personalized content.
• Handle various requests regarding updating or removing existing contacts
• Able to code and deploy emails if needed as back-up support for Email Marketing Specialist.
• Any other duties as assigned by supervisor.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Bachelor’s degree or equivalent combination of experience.
• 1-2 years in email marketing or CRM experience.
• Previous experience using modern ESP highly preferred (Cordial, Klaviyo, Braze, SailThru, etc)
• Hands on experience working on email campaigns to support branding and merchandising across channels.
• HTML/CSS (experience with any additional coding languages is a plus)
• Comfortable with basic “if/then/else” logic statements used for dynamic content and segments
• Knowledge of email best practices, deliverability, and CAN-SPAM legislation.
• Strong excel skills.
• Strong written and verbal communication.
• E-Commerce and retail experience preferred
• Previous experience handling large sets of data preferred

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.           
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and