Marketing Executive - Paid Search and Display

Company Description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

We have an exciting opportunity for a Paid Search and Display Marketing Executive to join our Performance Marketing Team. The main purpose of this role is to support the paid search team with PPC activity that drives performance and achieves business goals.

Reporting into the Paid Search Marketing Manager you will support with the planning, delivery and reporting of brand aligned, ROI maximised, effective and efficient PPC marketing activity.

The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

What you will be doing:

• Supporting the paid search team with developing PPC strategies that deliver on key business objectives
• PPC Account Management at every stage of the campaign lifecycle; including planning, set-up, optimisation and reporting
• Working with the Paid Search Marketing Manager to identify areas of improvement and business growth across our PPC campaigns
• Supporting the Paid Search manager with delivering performance insights and managing relationships with internal stakeholders
• Working with the Paid Search Marketing Manager on collaborating with Regional teams, Marketing Analytics team, Workflow Managers, and others to ensure campaign strategy and spend plans are fully optimised and drive the best possible conversions and maximise ROI
• Keeping up to date with the latest developments and trends across all facets of PPC in order to become a subject matter expert for paid search marketing across T&F

This is a great opportunity for a digitally savvy individual with experience working in search marketing, looking to take the next step in their career. Most importantly, we're looking to recruit a passionate, engaged, and ambitious individual who is proactive and eager to learn.

Qualifications

What we are looking for:

• Self-starter – keen to learn, develop and doesn't shy away from taking on new challenges
• Experience with Google Ads and Analytics (GA4 Preferable)
• Analytical mindset and critical thinking; able to analyse data and make data-driven proposals
• Strong time management and organisational skills; attention to detail and accuracy are crucial
• Excellent communication and interpersonal skills (written and verbal) with an ability to present to different internal stakeholders
• Knowledge of Microsoft Excel

Additional Information

What we offer in return:

• Annual salary of circa $60k -  $67k
• An excellent work/life balance with a fantastic, flexible working culture
• Paid sick time
• Ample paid time off
• 3 additional discretionary days off during the holiday season at the end of the year
• Paid parental leave
• Medical & vision benefits
• 4 volunteering days per year
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events
• Training and development

This role will be based in the United States and you must have the right to live and work in the US. Taylor & Francis has flexible hybrid working options for how employees can work based on their role. 

Closing Date: Applications will close on 26th March 2024. Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.