Associate Director, Paid Social

Company Description

About Zenith: Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com

Job Description

The Associate Director, Paid Social acts as a key contributer and expert in the social space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major social platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.

This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director is able to help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Responsibilities:

• Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
• Deep understanding of the paid social space to deliver against business outcomes
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
• Build relationships with Publicis Media agency counterparts and social channel leads
• Manage day-to-day priorities for a team of high-performing social activation experts
• Execute roadmaps and build thought leadership collateral for social strategy and activation
• Develop cross-functional relationships to collaborate on solutions priorities
• Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
• Contribute to assessments and guide agency teams on recommendations
• Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

Qualifications

Experience in paid social media, with an emphasis in activation

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Extensive familiarity and past experience with paid social media strategy and activation
• Strong verbal, visual and written communication skills
• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
• Passionate about working in a fast-paced a environment
• Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Extensive experience in campaign management and optimization across Facebook/Instagram, Snapchat, TikTok, Twitter, Pinterest, and Reddit.
• Advanced knowledge of 3P measurement capabilities and restrictions in the social space
• Detail-oriented with the ability to coordinate projects across multiple teams and functions
• Ability to articulate complex concepts in a clear manner
• Advanced content development skills with extensive PowerPoint experience
• Attention to detail on all projects, with an expectation for high quality of work every ti