Marketing Coordinator

Company:Driven Brands

We invite you to join us at Driven Brands!

Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America’s leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more.  Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.

Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.

JOB DESCRIPTION:

The Marketing Coordinator is a key member of the marketing team responsible for driving the adoption, optimization, and effectiveness of marketing programs.  

Primary Responsibilities 

• Support the creation and implementation of the brand strategy to ensure consistency across all marketing channels. 

• Collaborate with franchise owners to align local marketing initiatives with the overarching brand guidelines. 

• Monitor and analyze marketing performance with internal team members and external agencies to hold them accountable to driving successful outcomes for franchise owners in brand awareness and lead generation. This includes: 

• Traditional media buys 

• SEM and SEO buys 

• Franchise owner features  

• Take initiative and provide creative recommendations for new marketing tactics and adaptations to help franchise owners remain competitive in the marketplace.  

• Support and execute local and national promotions, events, and sponsorships to boost brand visibility and customer engagement. 

• Host regular training for franchise owners to educate them on marketing opportunities and customer experience to drive additional leads or improve closing ratio within their location.   

• Support the marketing budget efficiently, ensuring any franchisees who opt-in to additional programs is billed for the programs correctly. 

• Perform other related duties as assigned 

Attributes 

• Business Mindset – thinks like an owner, primarily interested in how activities directly impact the profitability of the enterprise 

• Thought Leader – will roll up their sleeves to get into the details and works alongside the various stakeholders (franchise owners, operations leaders) throughout the process to commercialize/bring winning ideas to market 

• Change Management – ability to drive change and help influence positive culture through growth 

• Process Manager – knows how to get things done and how to build structures that ensure success. Builds processes, works back from the due date, engages all stakeholders proactively in the process, knows