Student Email Coordinator – Performance Marketing

The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations.   

The Student Email Coordinator is responsible for supporting the Performance Marketing team within the Outreach Hub (OH), a subsidiary of ASU Enterprise Partners (ASUEP), with the management of email campaigns. This individual will assist in creating, scheduling, deploying, and measuring the effectiveness of email communications and campaigns. The typical day-to-day focus of the student assistant is creating dynamic email content and journeys. This role will be routinely working in collaboration with planning, technical and creative teams as well as preparing content to be loaded into the system, and reviewing test sends prior to their final delivery. This role is expected to work 20 hours a week with extended hours available during breaks.

The position will require approximately 20 hours per week, with additional availability during the non-school year.  

What you’ll do:

• Creates and builds Salesforce Marketing Cloud emails and templates
• Responsible for sending and scheduling email campaigns
• Tracks email campaign metrics (delivery, open, click-through rates)
• Helps monitor journeys, email sends, and the performance of online and offline campaigns
• Reports on email campaigns, results, and marketing KPIs
• Proofreads emails for clarity, grammar, and spelling
• Ensures mobile-friendly email templates
• Enters and updates information into relevant databases
• Provides back-up support for the Performance Marketing team as needed
• Other duties as assigned

What you'll need:  

• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
• Strong and collegial interpersonal skills; ability to communicate effectively via verbal and written communication
• Exposure to email marketing
• Strong time management skills
• Ability to work both independently and as part of a team
• Problem solver who can take initiative and set priorities while being flexible 
• Attention to detail and thoroughness in completing assigned duties
• Excellent planning, highly organized, and able to handle multiple projects
• Knowledge of and experience with Microsoft office products (Word, Excel, and Outlook)
• Capable of managing several activities at the same time

Preferred Skills and Abilities:

• Knowledge of digital marketing best practices

Relevant qualifications: 

• An Arizona State University undergraduate or graduate student. Any student with the willingness to learn is encouraged to apply.

Preferred Education and Experience:

• An Arizona State University undergraduate or graduate student pursuing a degree in Business, Marketing, Communications, or similar field

• Familiarity with Salesforce Marketing Cloud, email campaigns and using web-based tools

• Knowledge of HTML and content management systems

• Familiarity with analytics and reporting

Benefits:  

• Hybrid work schedule. We work from home on Mondays and Fridays!

• $30 bi-weekly cell phone reimbursement 

• Hands-on experience in a professional environment 

• Professional development plans  

• Opportunity to network with ASUEP leaders and other ASU students 

• Access to LinkedIn Learning and their 8,000+ courses 

• Professional skills workshops 

At ASU Enterprise Partners: 

We serve. 

We serve the faculty and staff of ASU to bring them