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Vice President Group Director, Enterprise Architect

Publicis Groupe
Philadelphia, United Statesfull_timeVerifiedPosted 19 Sept 2024

About the role

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Our advanced Technology capability delivers cutting-edge, high-impact digital products and platforms. We have strategic partnerships with the world’s leading marketing and technology vendors that allow us to leverage the top platforms and tools for our clients. Through collaborating with Digital Strategy, Experience Design, Creative, Data and Analytics, Project Management, and Account teams, our technologists are paving the way for innovation and transforming the marketing landscape for our pharmaceutical clients.

Our team is made up of a diverse group of highly qualified people with various backgrounds, who bring qualities such as intellectual curiosity, determination, and creativity to our client work.

We’re searching for a VP Group Director, Enterprise Architect to help support complex client engagements and lead the development and delivery of marketing technology platform and application solutions. The Enterprise Architect will be responsible for designing and implementing robust MarTech solutions that align with client business strategies and goals. This role requires a deep understanding of both pharmaceutical industry requirements and advanced marketing technologies. The ideal candidate will have a proven track record of leading complex projects, excellent communication skills, and the ability to collaborate with cross-functional teams. You’ll define and promote technical best practices, standards and technical strategies within your engineering teams. These services include platform and tool recommendations, full-stack software/platform development, data engineering, and managed services.

As a key leader, you will partner with highly talented individuals across Digital Strategy, User Experience, Marketing, Media, Data and Analytics, and Creative to deliver transformative success for our clients. You will also be responsible for the career management for technology team members, as well as shaping the culture of the technology team.

Key responsibilities include:

  • Develop and maintain the enterprise architecture roadmap for client MarTech initiatives
  • Collaborate with client senior management to align technology solutions with business objectives
  • Lead the design and implementation of scalable, secure, and high-performance MarTech solutions
  • Strategic planning, coordination and oversight for marketing technology platform delivery within client engagements
  • Lead a cross-agency team of solution architects, technology experts and engineers (on-shore and off-shore) within the client engagement, including setting policies, processes, standards, and best practices
  • Evaluate and recommend new technologies and tools to enhance our MarTech capabilities
  • Provide leadership and/or guide the implementation and activation of MarTech solutions; identify opportunities and provide recommendations for platform optimization through strong understanding of product roadmaps in correlation to client business goals
  • Ensure compliance with industry regulations and standards
  • Oversee the integration of MarTech solutions with existing systems and platforms
  • Conduct regular assessments and audits to ensure the effectiveness and efficiency of MarTech solutions
  • Stay current on emerging technologies, best-practices, and trends
  • Define and produce central engineering documents
  • Adhere to functional and technical requirements
  • Be well-versed in all phases of software engineering and all methodologies for project utilization, including Agile
  • Mentor designated architects, engineers and develop the team’s technical skills
  • Work with other capabilities to provide technical direction and efficiency
  • Propose and support incorporation of new technologies and tools
  • Prototype new ideas/products for applicability to project g

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Company

Publicis Groupe

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