Lead Digital Customer Growth

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Key Responsibilities

Typical tasks may include, but are not limited to, the following:

Digital Strategy and eCommerce Coordination

• Create a strategic approach in how we connect the customer through their path to purchase journey from marketing activation to digital platforms leading to purchase
• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
• Provide a thoughtful approach in how we message specific audience with research to engage consumer with the right approach
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage campaigns through launch rollouts, product management, and online offer

Campaign Strategy Management:

• Develop and execute digital marketing campaigns across multiple channels -- with a strong emphasis on the app and website -- to engage customers at critical points in their journey.
• Collaborate with marketing stakeholders to align on goals, manage timelines, and ensure successful campaign execution.
• Utilize expert knowledge of digital marketing fundamentals to create compelling web content and messaging that drives conversions.

Strategic Coordination for Optimized Execution:

• Ensure every digital campaign is optimized at launch and identify opportunities for ongoing improvements while in market.
• Post campaign analysis capturing performance, improvements made throughout the flight, engagements, conversion and key takeaways on the wins and losses
• Analyze various planning layers, from annual strategies to channel-specific plans to strategically guide campaigns toward achieving their objectives, with a focus on web performance metrics.

Cross-Functional Stakeholder Management and Communication:

• Work closely with cross-functional teams at both working and executive levels, providing essential information to facilitate clear decision-making.
• Foster strong relationships with internal teams, external agencies, and other partners to drive campaign success.

Governance and Oversight:

• Maintain keen attention to detail regarding timelines and ensure all campaign materials are prepared within approval windows.
• Communicate effectively with teams and leadership about approval processes for all milestone documents related to campaigns.
• Continuously seek ways to improve processes and workflows, especially those related to web content management.

Project Management:

• Utilize workflow management tools like Adobe Workfront to manage campaign records, alerts, variances, and timelines.
• Ensure marketing records are up-to-date with the latest strategies and documentation.

Continuous Improvement and Process Optimization:

• Identify trends and opportunities to create more efficient processes.
• Partner with workflow tool business owners to enhance processes, driving high-quality work while accelerating execution.
• Collaborate with marketing owners and channel partners to provide feedback and find additional synergies and efficiencies.
• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s Consumer and Business ecosystem.

Technology and Innovation:

• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.

Qualifications

• Proven leader in strategic cross-functional coordination of large-scale digital marketing activities.
• Extensive experience managing holistic digital campaigns across multiple channels and audience segments, with a strong focus on website optimization.
• Strong organizational skills with experience in managing complex go-to-market processes, risk mitigation, and executive reporting.<