At the FoodHealth Company (formerly bitewell), we’re not building another food app — we’re on a mission to fundamentally change the way the world eats. Our vision? A world without diet-related disease. And with $7.5M in Series A funding led by Reach Capital and Ulu Ventures, we’re poised to make it happen.

Our flagship product, the FoodHealth Score, is the most widely distributed retail nutrition rating in the U.S., providing an instant reflection of the nutritional quality of any food — already live in Kroger stores like King Soopers, Ralphs, and Harris Teeter. We believe wellness should be accessible to every family in every zip code, and we’re building the infrastructure to make that possible.

Director of Media Relations & Brand Communications

Are you a PR & earned media powerhouse who has personally transformed emerging food brands into cultural phenomena through relentless grit, visionary storytelling, and an uncanny ability to capture the zeitgeist?

FoodHealth Company (formerly bitewell) is seeking a Director of Media Relations & Brand Communications who can roll up their sleeves and lead our earned media and communications efforts. You won't just plan campaigns—you'll personally pitch media and secure the coverage that transforms the FoodHealth Score from a novel technology to an essential part of consumers' relationship with food. You'll be the driving force behind our media presence, directly executing the outreach that turns early adopters into passionate advocates while establishing our credibility with mainstream audiences.

About FoodHealth Company

At FoodHealth Company, we’re building a future where every food choice is a health decision. Our proprietary FoodHealth Score is more than just a rating — it’s a new standard in food health evaluation that simplifies complex nutrition science and empowers consumers to make better food choices. Our ambition is to bring this transparency to every grocery shelf, every food brand, every drive through, every cafeteria and every dining table across America.

What You'll Do

• Food Brand Accelerator: You've driven PR and earned media for innovative food or nutrition companies that broke through the clutter and achieved remarkable consumer recognition.

• Media Connection Builder: You've cultivated genuine relationships with journalists covering food innovation, health trends, and consumer technology—and they actually answer when you call.

• Results Generator: You've personally executed high-impact media relations programs that delivered measurable business results, transforming media hits into business momentum.

• Startup Navigator: You thrive in scrappy environments that let you get creative—where results come through personal initiative and creative problem-solving.

• Narrative Architect: You have an uncanny ability to translate complex food science or technology concepts into compelling stories that capture mainstream audiences.

• Execution Master: You balance strategic thinking with relentless implementation, knowing that the best plan means nothing without flawless execution.

• Mission Catalyst: You're genuinely passionate about improving health outcomes through food and excited about creating a movement around more informed food choices.

Who You Are

• Brand Builder: Proven track record of elevating emerging companies into widely-recognized, emotionally-connected brands with devoted followings.

• Cultural Translator: Skilled at identifying broader cultural currents and positioning brands to authentically participate in timely conversations.

• Community Cultivator: Experience fostering passionate user communities that drive word-of-mouth momentum and organic advocacy.

• Media Strategist: Expert at securing the right coverage in the right publications to build credibility while maintaining a brand's distinctive edge.

• Storytelling Architect: Ability to craft compelling narratives that resonate deeply and create emotional connection beyond product features.

• Digital Native: Understanding of how traditional media, social platforms, and influencer ecosystems work together to build modern brand movements.

• Mission-Aligned: Passionate about improving health outcomes through food and excited about creating a community of advo