Marketing and Communications Manager

Description

JOB TITLE: Marketing and Communications Manager 

REPORTS TO: Deputy Chief of Development and Communications 

SCHEDULE: Monday-Friday (8:00am-4:30pm) 

LOCATION: Santa Monica, CA 

STATUS: Full-Time, 40 hrs/wk, Exempt 

CELL PHONE: Reimbursement for use 

DRIVER POSITION: Yes [if yes, please reference driving policy] 

SALARY RANGE: $67,000-$70,000 Annually 

ABOUT US:

Safe Place for Youth (SPY) is the leading service provider for youth experiencing or at-risk of homelessness in West Los Angeles. Founded in 2011, our agency offers trauma-informed, low barrier programs that support young people in exiting the streets and achieving stability so that they can thrive, not just survive. Our robust continuum of care includes street outreach, drop-in services, health and wellness programming, case management, education and employment services, and housing programs. 

SPY is a unique social impact agency that is committed to overcoming structural barriers to equity, community collaboration, and innovative youth-focused programming. If you have the skills, passion and collaborative spirit, join our growing team of nearly 100 employees.

SPY strives to attract and develop individuals who reflect a broad spectrum of diversity, including (but by no means limited to) racial, ethnic, gender identity and socioeconomic dimensions. We believe that inclusion of diverse perspectives is essential to achieving long-term, systemic change. We explicitly seek applications from those who self-identify as coming from historically marginalized populations to enrich and elevate our equity-centered approach to problem-solving.

ABOUT THE ROLE:

The role of the Marketing and Communications Manager is to support the Deputy Chief of Development and Communications in guiding SPY’s Brand, Marketing, and Communication strategies. The Marketing and Communications manager will be instrumental in supporting and refining SPY’s Brand, Communications, and marketing capabilities, including helping to shape strategy and tactics as a member of the communications team, guiding and developing strategic marketing initiatives targeting the organization’s diverse audiences; and utilizing communications strategies to raise awareness about youth homelessness and funds for Safe Place for Youth. This role encompasses developing, implementing and evaluating long and short-term initiatives focused on connecting key external and internal audiences in ways that support the organization’s ability to achieve its goals and reinforce/enhance SPY’s reputation, credibility and revenue to support its mission. 

WHAT YOU’LL DO:

• Support ongoing development of an integrated Marketing & Communications strategy based on the brand’s positioning, defined organizational objectives, the market landscape, and a deep understanding of key internal and external audiences 
• Develop messages and marketing/communications strategies across key traditional and digital channels 
• Work with the Deputy Chief of Development and Communications to align the marketing and communications strategies with brand vision and growth strategies considering audience, message, medium, timing, and ROI 
• Oversee and manage ongoing marketing budget aligned with organizational goals 
• Collaborate with internal colleagues, external agency partners, and others to continually develop, differentiate, reinforce and enhance the brand equity across all channels 
• Ensure the brand’s value proposition and mission is clearly defined and reinforced through campaigns that highlight our excellence in delivery and services and tell stories about the young people who we serve. 
• Continue to engrain the brand’s positioning, equity, and essence across the organization and make it an important cultural feature 
• Ensure that regular photography is occurring to capture SPY’s services, impact, and events 
• Work with the Deputy Chief of Development and Communications, the Executive Leadership Team and external Agency partners to maintain a strategic communication plan that supports and promotes all major organization initiatives and clinical programs, etc. 
• Collaborate with internal CS colleagues and external Agency/Consultant resources to ensure all stakeholder touchpoints and media channels embrace and reflect the essence of the SPY brand, and that these communications are integrated effectively, produced efficiently and focused on driving results 
• In coordination with the Deputy Chief of Development and Communications, manage public relations activities to build SPY’s reputation and raise awareness about youth homelessness, includi