Sr. Manager, Client Advocacy Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Role Overview: Teladoc Health is looking for a Sr. Manager of Client Advocacy Marketing to lead the strategy and execution of client advocacy programs across Employers, Health Plans, Health Systems and Channel Partners. The role is responsible for nurturing clients into loyal advocates through client case studies, testimonials, logo usage, advisory councils, speaking opportunities and communications. Reporting into the VP of Hospitals and Health Systems Segment and Client Advocacy Marketing, the Sr. Manager will collaborate with cross-functional teams such as B2B Marketing, Client Management, Client Sales, Client Experience, Data Science, and Legal to successfully execute initiatives. 

Key Responsibilities: 

• Lead the development and execution of client case studies and testimonials to showcase the success and impact of Teladoc Health's solutions across various segments, as well as develop promotional assets for marketing and sales teams. 

• Manage an agency to effectively create and organize case studies and promotional kits, ensuring all necessary information, materials, and assets are readily available and easily accessible. 

• Identify and nominate client advocates for speaking opportunities at industry events and Teladoc Health's Forum to amplify their success stories and enhance Teladoc Health's reputation as a thought leader in the industry. 

• Develop and distribute advocate messaging to acknowledge and celebrate client achievements and the impact they have made through their partnership with Teladoc Health. 

• Work with cross-functional teams to create memorable experiences for Teladoc Health Advisory Council Members by carefully planning and executing engaging meetings and events that foster collaboration, communication, and a sense of value and importance for council members. 

• Share insights and successes from advisory council meetings across the organization through well-crafted communications, reports, or presentations, ensuring that the knowledge gained from these valuable interactions is disseminated to all relevant teams and individuals. 

• Develop clear and effective messaging to promote and encourage participation in the annual client survey. 

• Manage and maintain the master advocate tracker, ensuring that it is accurately updated with the latest information about advocates, their solutions, and their willingness to participate in various requests. 

• Manage the approved client logos that can be shared externally on platforms such as Teladochealth.com, sales materials, presentations, and other marketing collateral. 

• Collaborate closely with the references teams to proactively identify new opportunities to engage advocates. 

• Conduct regular internal training sessions to educate Teladoc Health employees about the value of advocacy and provide them with the necessary knowledge and tools to effectively showcase the client stories. 

Qualifications: 

• Bachelor's degree in Marketing, Communications, or related fields, preferred, or equivalent job experience 

• 5 to 7+ years of experience in healthcare marketing or related fields. 

• Ability to develop deep relationships and partner with clients and internal cross-functional teams. 

• Strong project management skills and experience with organizational change management. 

• Excellent written and verbal communication skills and ability to competently engage with stakeholders

• Proven track record driving towards growth goals with set targets and timelines. 

• An independent self-starter who has a flexible mindset. 

The base salary range for this position is $110,000 - $130,000. In addition to a base salary, this position is eligible for performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2024. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

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