Senior Creative Strategist

Job Description

The Senior Creative Strategist is an integrated marketer who translates client challenges and objectives into clear, insights-driven creative partnerships that leverage the full power of The Washington Post both as a revered global media brand and as a tech powerhouse.

A strategic storyteller committed to exploring new creative territories, the ideal candidate can spin cultural trends, industry realities, and audience insights into marketing gold, crafting unique partnership opportunities and content strategies that break new ground, captivate audiences and exceed client expectations.

This role will report into Creative Director, Partnerships & Innovation, and is a senior member of the team that leads the pitch function of the Washington Post’s advertising sales organization. 

This role is based at either The Post’s headquarters in Washington, D.C or New York, NY.

Motivation

• You are a writer who knows how to build coherent, insights-backed integrated proposals that solve client challenges by capitalizing on The Post’s content, technology, and audience in inventive ways.

• You are a storyteller who likes to put yourself in the shoes of clients and understand their objectives and sought after outcomes.

• You take pride in your ideas and storytelling abilities while remaining open to feedback and ready to pivot when needed.

• You believe creativity thrives through collaboration and diverse perspectives.

• You are competitive and take pride in your ability to understand what our clients need, and can translate those needs into solutions that win business.

• You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product, editorial, research, and more.

• You can balance proactive projects in addition to day-to-day proposal development.

• You are organized, detail-oriented, and excited to win new and returning business.

• You excel in a fast-paced, deadline-driven environment and are flexible enough to manage multiple projects simultaneously.

• You have a strong grasp of and interest in the latest technology, digital content, and social media trends, and are fluent in working with ad agencies, media companies, publishers, and brands.

• You are invested in the growth of the team and its members.

• You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.

Responsibilities

• Develop high-value, cohesive and strategically-led client proposals incorporating original branded content ideas, live events, digital media and newsroom collaborations and sponsorships. 

• Ideate and pitch custom content strategies that deliver solutions to client challenges.

• Manage the flow of collaboration among all stakeholders whose contributions are needed to deliver the most strategic pitches and proposals.

• Be responsible for building and finalizing materials in the proposal process, which could include one-sheeters, decks or other forms. 

• Captivate agency and client audiences with dynamic presentations (in person and on video calls) of your solutions, sparking enthusiasm and inspiring action.

• Work with agility and flexibility across multiple client proposals and opportunities.

• Take initiative on proactive projects outside of daily tasks and proposal work, particularly on things that will benefit the team as a whole.

• Additional pre-sale support as needed.

Qualifications

• 5+ years developing go-to market creative strategies with brands, media agencies, and/or news publications

• Possess a steady hand, competitive drive, and solutions-oriented mindset

• Expert at building trust and relationships across the advertising sales organization and beyond

• Highly organized with strong written, visual and verbal presentation skills

• Proficient in Microsoft Office, Google Drive, and Dropbox, including PowerPoint and Google Slides

• Capable of distilling considerable amounts of information into easy-to-grasp key points

• Ability to prioritize, multitask, and work in a fast-paced deadlin