Associate Director, Data & Analytics Strategy

Job Description:

Associate Director, Data & Analytics Strategy

Location: This is a hybrid remote/in-office role. You must live in or near Detroit, MI.

Company Description:

Merkle is a data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that create people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology promote improved marketing results and competitive advantage.

With over 9,000 employees worldwide across locations in US, EMEA and APAC, Merkle is part of the

Dentsu Aegis Network. For more information, visit www.merkle.com.

Job Description:

As Associate Director of Data & Analytics Strategy you'll report to the Director, Data & Analytics Strategy. You'll improve analytics solutions and measurement strategies for client programs, transforming complex data into clear, applicable insights that fuel business growth. You'll work with teams to develop measurement frameworks, oversee analytics projects, and deliver reporting and data-driven recommendations that strengthen client performance and guide decision-making. You will offer the opportunity to lead analytics projects while building client relationships, and ensure the data strategy aligns with client goals to create meaningful impact on howmglobal brands connect with their customers.

Responsibilities:

Strategic Analytics & Client Leadership

• Create data strategy and measurement frameworks that align with client goals and lead business growth

• Contribute to client meetings to clarify goals and identify data-driven opportunities

• Present complex findings in clear, applicable ways that promote decision-making

Analytics Management & Execution

• Oversee full analytics lifecycle from problem identification through solution delivery

• Write technical briefs for analytics projects, including predictive and AI/ML plans

• Manage analytics work through briefing, delegation, oversight, and validation of results

• Apply statistical techniques to analyze experiments and predict user behavior

Expertise & Innovation

• Be a subject matter expert in data-driven solutions and measurement approaches

• Develop learning roadmaps and strategy presentations aligned with client goals

• Promote innovation in experimental design and stay current with latest analytics technologiesQualifications and Experience:

Core Experience

• 4+ years in data science/data strategy/analytics delivering campaign measurement and business

recommendations.

• Balanced combination of Analytics, Strategy and Business Consulting skills.

• Bachelor's degree in quantitative field (STEM, business, finance, and marketing)

Technical Skills

• Proficiency querying and analyzing large datasets

• Hands-on experience with data platforms such as Redshift, BigQuery, Snowflake, or Databricks

• Hands-on experience with CRM platforms such as Salesforce or Braze

• Hands-on experience with modern CDP solutions such as Hightouch or Amplitude

• Familiarity with predictive modeling, clustering, regression, decision trees, and machine learning

libraries (NumPy, scikit-learn)

• Experience with visualization tools (Tableau, Power BI)

Strategic & Communication Skills

• Data storytelling and presentation abilities

• Experience designing and implementing A/B testing programs

• Translate complex analytics into applicable business insights

Additional Qualifications

• Knowledge of digital marketing ecosystem and analytics platforms (Amplitude, Adobe, GA)

• Track record building reports and dashboards

• Experience working across technical and business domains

The annual salary range for this position is $94,000 - $152,375 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include:

· Medical, vision, and dental insurance,

· Life insurance,

· Short-term and long-term disability insurance,

· 401k,

· Flexible paid time off,

· At least 15 paid holidays per year