Vice President, Strategy and Revenue Generation, Entertainment

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The role of Vice President, Strategy and Revenue Generation, Entertainment will report directly into the Executive Vice President and will be responsible for collaborating with cross functional NBCU teams including Sales, Planning, Data, Measurement & Insights, Finance, Brand Partnerships, Marketing and Streaming & Digital representing the Entertainment brands for sales strategy and revenue growth.  Entertainment brands currently include NBC Prime, NBC Late Night, Bravo, USA, E!, E!News Online, Oxygen, Syfy, Universal Kids, The Kelly Clarkson Show, Access Hollywood and Access Daily as well as Syndication off net programs. The primary purpose of this role is to assist in the development of strategic positioning and manage the delivery of the Entertainment divisions linear and digital revenue goals as well as content priorities while aligning with the full portfolio of NBCU products and platforms.

Responsibilities:

• Development of reporting and analysis of key sales brand metrics for entertainment properties to provide better sales forecasting and internal communications
• Work with all key ad sales divisional stakeholders to gain insight on our revenue targets, capacity, sell out levels and sales packaging strategies
• Deep understanding of the competitive marketplace for future and real time decisioning
• Understand content priorities that aligns with the channel, client and agency needs
• Knowledge of sales strategy to drive core and ancillary revenue opportunities
• Ability to effectively communicate strategies to internal and external stakeholders that will assist in the production of sales tools and resources
• Suggest creative packaging strategies to move under sold networks and dayparts
• Flag where we need to fill units in undersold programming
• Report on demand, pipeline and forecasting
• Advise on sales need for materials and activations to merchandise our content, networks, products in the marketplace for channel leadership and clients
• Ability to provide POV on proformas and other finance questions
• Analyze data informed insights to recommend sales materials
• Review insights and measurement, ratings, etc to support trends to help in decisioning and provide support for goals
• Recommend events, conference participation, research opportunities that will support the growth of the entertainment properties
• Packaging recommendations for entertainment and across divisions
• Report on full entertainment brand sponsorship revenue, pipeline, booked
• Put together analysis to help make decisions using the latest research and marketplace tools
• Suggest prospect lists based on reporting such as share reports and competitive insights
• Work with third party channel partners to insure consistent communication and updates as needed

Qualifications

Required Qualifications:

• 10+ years experience within a television ad sales function, media/creative agency, or corporate strategy/business development function.
• 5+ years linear television multi-platform Sales Strategy/Analysis or Sales experience.
• Experience on variety of categories and accounts.
• Established network of contacts and relationships within the ad sales business community.
• Demonstrated ability to curate strategic ideas and solutions that drive revenue, creating effectiv