Senior Media Planner

Noble People is not your typical media agency- we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

The Senior Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media planners and assistant media planners. Reports directly to the Media Supervisor.

Essential Functions (other duties may be assigned).

Account & Client Management

• Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
• Oversight for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
• Leads the development and direction of media strategies and POVs. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
• Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
• Communicates effectively with Media Supervisor, keeping him/her abreast of day-to-day status and flagging and elevating any concerns for the media planning team.

Vendor & Media Evaluation

• Oversees communication with both internal (buying teams and specialists) and external resources (publications, websites, etc.), to gather and negotiate costs and plan details. Leads the evaluation process for media partners for their relevance in accomplishing client’s strategic goals.
• Understand the target customer journey against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach the target audience at each journey phase (awareness, familiarity, consideration, purchase and loyalty).
• Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
• Checks calculations for campaign forecast/projected results, reach and frequency of potential media vehicles.
• Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
• Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.

Campaign Execution & Maintenance

• Sets campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
• Responsible for the approval of insertion orders and placement of advertising with media vehicles.
• Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
• Oversees, traffics, troubleshoots, and analyzes digital campaigns using a third party ad server.
• Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
• Mentors and delegates to Planners and Assistant Media Planners on daily tasks in order to grow the Assistant’