Senior Product Manager, Monetization Platform - Global Monetization Product and Technology - San Jose

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

About the Team:
The TikTok Platform Team is dedicated to enhancing our Ads Platform to empower advertisers worldwide. We focus on:
1. SMB Growth: Building and optimizing strategies to drive engagement for small and medium-sized businesses (SMBs) on TikTok Ads Manager.
2. Creative Solutions: Leveraging cutting-edge AI technologies to help advertisers accelerate their campaign strategies using the best creative options TikTok offers, including organic content, generative AI, and custom solutions.
3. Recommendations: Utilizing guided recommendations and co-pilot features to boost advertiser growth, engagement, and retention.

We are seeking an experienced Product Manager to join our team and contribute to these key initiatives, elevating our platform to the next level.

Responsibilities:
SMB Growth:
- Develop and implement strategies to build and optimize TikTok’s new cash active users.
- Drive SMB engagement on TikTok Ads Manager by enhancing user onboarding and experience.

Creative Solutions:
- Collaborate with AI and creative teams to integrate advanced AI-driven creative tools.
- Enable advertisers to utilize organic content, generative AI, and custom creatives to enhance campaign performance.

Recommendations:
- Work on guided recommendation systems using co-pilot technology to assist advertisers in campaign optimization.
- Develop features that promote advertiser growth, engagement, and retention through personalized insights.

Cross-Functional Collaboration:
- Partner with engineering, design, data science, and other teams to identify business challenges and define product strategies.
- Lead alignment among various functions and stakeholders to refine requirements and execute the product roadmap.

Data-Driven Insights:
- Leverage customer feedback, user research, and behavioral data to identify opportunities for product improvement.
- Implement A/B testing and analyze results to inform product decisions.

Performance Tracking:
- Monitor key product metrics and KPIs to assess performance and drive continuous improvement.

Industry Awareness:
- Stay updated on ad tech industry trends and emerging technologies.
- Apply industry knowledge to innovate and ensure TikTok remains at the forefront of advertising solutions.

Qualifications

Minimum Qualifications:
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
- 3+ years as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- 2+ years of experience building and launching ad interfaces or platform products.
- Quick learner with strong judgment and creative thinking abilities.
- Exceptional organizational and analytical skills in global, cross-functional roles.
- Proven ability to collaborate cross-functionally and influence product management and engineering teams.
- Strong problem-solving skills with a data-driven approach to decision-making.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:
- 5+ years as a Product Manager, specifically in building and launching ad interface or platform products.
- Experience working with AI technologies, especially in creative solutions for advertising.
- Background in fast-paced environments, such as startups or rapidly evolving industries.
- Familiarity with SMB markets and strategies to drive engagement and growth.
- Understanding of co-pilot or guided recommendation systems.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to crea