Product Marketing Lead (F/M/X)

Company Description

By combining the best of human and artificial intelligence, iAdvize's conversational platform enables brands to offer their customers an authentic and personalized online shopping experience on a large scale.

Consumers have massively adopted messaging in their daily lives. 85% of them want to interact with a brand in the same way they interact with their loved ones: via messaging. It's simple, personal and engaging.

As a provider of a complete solution for pre-sales and customer service, iAdvize has had a single mission since its creation in 2010: to make brands conversational.

To deliver this experience on a large scale, iAdvize offers safe, compliant, and connected AI copilots : 

• iAdvize Copilot™ for Shoppers : Boost sales 24/7 with an AI shopping assistant to remove purchase barriers and achieve 10x conversions
• iAdvize Copilot™ for Agents : Double agent productivity and Increase service quality with reliable AI copilots

iAdvize is also defined by the over 200 talented people who proudly work for us in Nantes (France, our headquarters), Paris, Düsseldorf (Germany) and Boston (US); We are proud to be a Great Place to Work and a FrenchTech Next 40 and 120 prizewinner.

Job Description

Are you passionate about translating complex product capabilities into clear, compelling stories? Do you thrive at the intersection of product, sales, and marketing? Join iAdvize as a Product Marketing Lead and play a pivotal role in shaping how we bring our innovative solutions to the retail industry.

Your Responsibilities

Drive Industry Insights

• Deepen our understanding of the retail industry, including target audiences and customer needs.
• Develop a clear point-of-view on customer pain points and business objectives, sharing insights with cross-functional teams (Product, Sales, Customer Success, and Marketing).

Enable Sales Success

• Establish a robust sales enablement function at iAdvize, crafting tools and strategies that boost sales efficiency and productivity.
• Create impactful customer-facing collateral, such as first-call decks and one-pagers, while defining key messaging (use cases, value propositions, competitive positioning).

Lead Go-to-Market (GTM) Strategies

• Define and execute GTM strategies for iAdvize products, ensuring alignment across Product, Marketing, Sales, and Customer Success teams.
• Articulate positioning and packaging/pricing for new products.
• Coordinate actions before and after product launches.
• Influence go-to-market strategies by providing customer and market insights to cross-functional teams.

Create Customer-Centric Tools

• Collaborate with Marketing and Account teams to develop and share compelling customer stories.
• Develop, manage, and improve product demonstration assets (demo environments, scripts, videos) in partnership with the Product team.

Accelerate Commercial Growth

• Define and execute GTM strategies for new markets (geographies, verticals, segments).
• Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency.
• Manage planning and execution of commercial initiatives, tracking performance to improve sales velocity and customer success.

Foster Collaboration

• Identify opportunities to strengthen cross-functional partnerships for maximum scalability as iAdvize’s offerings expand.

What we're looking for

• 5+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in the retail/e-commerce or customer experience space.

• Strong understanding of the North American market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.

• Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenge.

• Robust analytical skills — You are