TikTok Shop - Growth Marketing Manager, Lifecycle Marketing Operations

About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About



The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.



About the team



We're looking for a highly motivated Marketing Manager who will focus on day to day operations to join our US Product Marketing team at TikTok Shop. This position will report to the head of partner product marketing, and will play a critical role in driving awareness, penetration, and adoption for all of our products, features, and policies for our entire customer base (sellers, creators, shoppers, and partners).



This is a hands-on role that will immerse you in the fast-paced world of Discovery eCommerce marketing. You will create and deploy marketing campaigns that span outbound marketing (emails, push notifications) and in-product marketing (banners, pop-ups, notifications). Your work will support key initiatives, including go-to-market (GTM) strategies and ongoing product adoption campaigns, directly contributing to TikTok Shop's success. You will also work cross-functionally with key product and business teams to optimize our marketing products, and raise the bar on our overall marketing performance.



This role:



- Collaborate with product marketing managers to execute outbound and in-product marketing campaigns that drive product penetration and adoption.

- Create and deploy marketing materials, including emails, push notifications, banners, and in-app notifications.

- Work with data science to build and segment audiences, ensuring the right message reaches the right people.

- Use TikTok's marketing platforms and tools to manage campaigns and track performance.

- Conduct experiments to understand and implement best practices, by marketing vehicle.

- Support GTM initiatives and product adoption campaigns across the TikTok Shop ecosystem.

- Maintain high attention to detail and manage multiple priorities in a fast-paced environment.



About You:



- You're a marketing professional with experience in direct marketing, marketing operations, eCommerce, or a related field, with a track record of delivering results in fast-paced environments.

- Strong work ethic, attention to detail, and ability to juggle competing priorities effectively.

- Proactive, self-motivated, and excited to learn from a variety of marketing disciplines.

- Interest in building hands-on expertise in data-driven marketing and content deployment.

- Excellent communication and organizational skills.

- Ability to thrive in a collaborative, fast-moving environment.