Market Development Manager, Automotive OEM

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment

• Paid parental leave

• 401K eligibility

• Tuition reimbursement

• Employee Assistance Program eligibility / Health Advocate

• Paid vacation and paid holidays

Job Description

The objective of the Market Development Manager, Automotive OEM, is to drive profitable revenue initiatives among the automotive OEM and Tier accounts for the Graphics North America Division.  The role will act as the front-line contact in building strategic relationships primarily engaging Automotive OEM prospects and other value chain influencers to understand needs for new and existing graphics, paint protection film and window film applications and programs. This position is responsible for delivering Lead generation and pipeline growth, while crafting strong customer alliances. Along with growing sales through key account management of these service providers & partners, you will also be at the forefront of creating new services and solutions to meet the market unmet needs.

Your primary responsibilities and essential functions of this position include:

• Develop a thorough understanding of the market value chain and develop a strategy to achieve revenue goals. 

• Identify and lead programs to grow sales for strategic initiatives within the Automotive OEM segment. Generate campaign ideas, complete market analyses, and lead priority commercialization programs with cross-functional teams (Product Management, Sales, Technical, Finance, Operations, Logistics, Customer Service, etc.).

• Understand sub-segment market sizing, trends and application opportunities for key growth areas.   Complete Market Opportunity Analyses to align resources and priorities for strategic application areas.

• Ability to work independently to drive results, but also with the commercial team to align strategy, priorities, and messaging.

• Strengthen and build relationships in the strategically focused market channels, focusing on material, platform and design engineering.

• Provide product recommendations, technical support, and problem solving in sales/commercial development through the entire value chain, primarily in Automotive applications. Establish pricing programs and strategies to secure optimum product positioning & share growth within the segment.

• Uncover and assess true customer and value chain needs, while aligning necessary solutions.

• Report ongoing forecasted demand and market trends/insights as well as unusual fluctuations which may impact service to customers and strategic direction. 

• Identify new accounts using networks, digital marketing, screening techniques, referrals, and prospecting to potential customers across North America.

• Develop a keen understanding of market conditions (e.g., current customers, potential customers, competitors) and develop a strategy to achieve revenue goals.

• Manage contracts and coordination of internal functions to align on such agreements, as needed. 

• Assist in the development of divisional strategic and operating plans (i.e., AOP’s, strategic plans, etc.). 

• Represent Avery Dennison within the Automotive Aftermarket & OEM Segment at market events and/or networking events.

Qualifications

• Bachelor's degree, preferably in business field

• 6+ years of commercial experience in the OEM automotive sector and commercial sales, key account management, product management, or marketing.

• Experience selling into the Automotive OEM industry required. Experience selling pressure sensitive films a