Senior Manager, B2B Retention Marketing

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Austin, TX office.

About you

You are a customer-focused B2B marketing leader. You work cross-functionally, serving as a bridge between customer success, product, and the broader marketing org. You are a strategic thinker, leveraging customer insights to build personalized communications and influence the product roadmap to improve Admin/Org engagement and retention. You are a leader and mentor to your direct reports, providing guidance and coaching to help them grow and succeed.

About this role 

You will be responsible for managing the customer lifecycle of the Udemy Business organizational buyer. Learner engagement is directly impacted by the engagement of our organizational buyers (admins). You will develop comprehensive, customer-first strategies that drive product adoption and ongoing engagement of our B2B customers. You will inspire a team, own business goals, and collaborate across Customer Success, product, and within marketing to execute cross-channel CRM strategies that improve learner engagement (through admins) and retention.

What you'll be doing

• Coach and manage a small team of B2B marketers to deliver against engagement goals, improving retention and increasing customer lifetime value.
• Partner with cross-functional leaders, including marketing, customer success, and product to ensure alignment for initiatives that touch the org buyer experience.
• Develop and implement a comprehensive lifecycle marketing strategy to increase product adoption, seat assignments, and ultimately, learner engagement.  
• Define, track, and measure KPIs, leverage data insights & trends to optimize marketing programs that deliver upon overall company goals.
• Partner with the Demand Gen team to develop content that provides value to our customers.

What you’ll have

• You have 10+ years experience in B2B lifecycle or customer marketing, with 4+ years managing high performing teams. 
• You are results-oriented with an exceptional track record of developing successful B2B retention marketing programs.
• You have strong analytical skills; able to create strategies based on data and customer insights.
• You are highly motivated, capable of working independently, while also able to build strong internal relationships and drive consensus on initiatives
• You have a passion for the customer experience. You develop a deep understanding of customer challenges and needs and work to drive improvements across all business teams that touch the org buyer.
• You have familiarity with CRM technology including Marketing Automation platforms and CRM tools.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it. 
  
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the p