Marketing Coordinator

LJA Mission Statement

The mission of Lake Junaluska is to be a place of Christian hospitality where lives are transformed through renewal of soul, mind and body. 

Located in the Smoky Mountains of Western North Carolina, Lake Junaluska is a conference and retreat center that hosts over 50,000 overnight guests annually.  We have over 400 lodging rooms, a campground, and meeting space for up to 2,000 people.  All facilities are located on a scenic 1,200 acres that boasts panoramic views, abundant recreation opportunities and a 200-acre lake. Our market ranges from youth groups to affluent leisure guests primarily from the Southeastern United States.

Position Summary

The Marketing Coordinator at Lake Junaluska helps implement an array of marketing programs that support the mission and ministry of Lake Junaluska. Primary tasks include posting to and monitoring social media, assisting with photos, basic graphic design for print and digital projects, updating website content, assisting with placing and tracking print orders and advertisements, and other day-to-day activities. The Marketing Coordinator will also provide overall support for the functionality, coordination and efficiency of the Marketing department. The ideal candidate is creative, organized, energetic, results-driven, collaborative, inspired by our mission and interested in all facets of marketing. 

Position Responsibilities

Digital Marketing

• Assist in managing online presence with an emphasis on accurate, user-friendly, optimized and engaging content.

• Update and monitor website content 

• Upload and archive photos; manage a database of photos.

• Maintain an up-to-date and well organized media library.

• Build and schedule email newsletters.

• Assist Marketing Director with vendors to facilitate online advertising campaigns.

• Monitor online brand reputation and assist with management responses where needed for online review websites including Google, TripAdvisor and Expedia, LinkedIn, and more.

• Monitor and manage social media accounts, including Facebook, YouTube, LinkedIn and Instagram, ensuring images and copy are consistent with organizational identity and positioning.

• Conduct social media “listening,” finding posts to repost as well as monitoring posts for guest and visitor feedback, track and provide analysis.

• Monitors and utilizes analytics as needed for reports and tracking.

Advertising and Creative Services

• Assist in design and creation of promotional marketing materials, both print and digital.

• Posts/updates events to regional calendars.

• Designs, creates and posts promotional and informative posters.

• Work with departments across Lake Junaluska to create professional and well-branded documents, promotional publications and signage.

Additional Responsibilities

• Maintain  traditional and digital mailing lists. 

• Assist with news events and community announcements.

• Help develop and maintain distribution lists, including working within databases and registration systems.

• Ensure promotional materials are displayed around campus and with regional partner agencies.

• Comply with all safety policies, practices and procedures and report any unsafe activities or conditions immediately to supervisor or the Human Resources department.

• Perform other duties and