Marketing & Business Analyst / Strategist

About Stearns Bank:

Stearns Bank is a leading financial institution dedicated to leveraging cutting-edge technology and data analytics to provide innovative banking solutions. With a commitment to excellence and continuous improvement, Stearns Bank offers a dynamic and collaborative work environment for professionals seeking to make a significant impact in the finance and technology sectors.

Job Description:

As a Marketing and business strategist at Stearns Bank, you will play a critical role in driving data-driven decision-making and technology innovation across the organization. Leveraging your expertise in data analysis, strategy development, and marketing insights, you will collaborate with cross-functional teams to optimize data-driven solutions that drive business growth and enhance operational efficiency and the GTM process.

Key Responsibilities:

• Partner with product owner to define business and user needs
• Translate data trends to growth opportunities
• Oversee the development and validation of customer and consumer trends
• Provide actionable insights based on data
• Develop robust dashboards within our BI platforms
• Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion
• Utilize advanced segmentation techniques to identify and target key customers segments, maximizing the effectiveness of marketing campaigns
• Collaborate with cross-0functional teams including Marketing, Sales, IT, Data, to understand business objectives and align analytics efforts
• Create visually compelling dashboards and data visualizations to communication comply analytical findings to non-technical stakeholders
• Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms

Performance Monitoring and Optimization:

• Answer questions, look for patterns or connections, and provide a path forward for the four verticals
• Establish data infrastructure to collect, store, and manage campaign data from various sources
• Report on marketing KPIs along the customer journey such as impressions, reach, leads, and other conversion rates across the major marketing channels (website, email, social, traditional media, etc.)
• Monitor budget distribution and performance of paid campaigns
• Conduct competitive research and analyze benchmarking data
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Forecast future market, consumer, and sales trends across our core four verticals (Nonprofit, SMB/equipment finance, digital products & innovation, affordable housing)
• Monitor and analyze the performance of data analytics solutions and technology platforms, identifying opportunities for optimization, scalability, and continuous improvement.
• Implement best practices, standards, and governance frameworks to ensure data integrity, privacy, and compliance with regulatory requirements.

Qualifications:

• Bachelor's degree in Computer Science, Data Science, Information Systems, or related field; Master's degree or relevant certification preferred.
• Experience as a data analyst strategist and technology engineer a plus
• 5 years of experience in data analysis, strategy development, and technology engineering roles, preferably in the financial services or banking industry.
• Strong proficiency in data analysis tools and programming languages, such as SQL, Python, R, and experience with data visualization tools such as Tableau or Power BI.
• Solid understanding of data modeling, database design, and data warehousing principles, with experience working with relational databases and cloud-based platforms.
• Proven track record of developing and implementing data-driven strategies and technology solutions that drive business value and operational efficiency.
• Excellent communication, problem-solving, and stakeholder management skills.
• Ability to work independently as well as collaboratively in a fast-paced, dynamic environment. Strong analytical mindset, attention to detail, and a passion for leveraging data and technology to solve complex business challenges.

Why Join Stearns Bank?<