Director, Retail Marketing

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Director, North America Retail Marketing

 

Overview:

The Director is the primary architect of Paramount’s retail marketing activations across North America. You are in charge of the overarching strategy, multi-million-dollar budgets, and high-stakes "sell-in" of marketing programs for all third-party retail accounts (including Walmart, Target, and Amazon). You will bridge the gap between national brand activations and point-of-purchase, leveraging iconic characters and stories to differentiate our brands in a rapidly evolving, omni-channel retail environment.

 

Responsibilities:

• National Franchise Orchestration:

  • Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape

  • Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams

• Strategic Account & Sales Synergy:

  • Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)

  • Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements

• Omni-Channel Ecosystem Leadership:

  • Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)

  • Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)

• Innovation & Experiential Excellence:

  • Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase

• Matrixed Organization Advocacy:

  • Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies

  • Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted

• Data-Driven Performance:

  • Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights

  • Translate competitive analysis into actionable recommendations for internal stakeholders

• Fiscal & Agency Oversight:

  • Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation

  • Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines

• Inclusive Leadership:

  • Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

 

Basic Qualifications:

• 10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)

• Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders

• Deep knowledge of the retail marketplace, P&Ls, and budget management

• Proven ability to collaborate, influence, and influence at all levels of a matrixed organization

• Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)

• Ability to travel frequently for key retail partner meetings and market visits

 

Additional Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

 

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share