Senior Brand Manager, Global Marketing - Covergirl Face

SENIOR BRAND MANAGER, GLOBAL MARKETING, COVERGIRL FACE

GLOBAL BRAND MARKETING - NEW YORK

 

 

Covergirl is seeking a Senior Brand Manager, Global Marketing to cover the Face category within the Global Brand Marketing team. Reporting to the Global Marketing Sr. Director, the role’s primary responsibility is to support and develop the global marketing strategies for the development and launch of new products, management of existing portfolios and development of equity building assets on COVERGIRL Face.

 

The Senior Brand Manager, Global Marketing will lead all cross-functional teams in end-to-end development of 360 brand and product innovation. This person should demonstrate a strong passion and knowledge of the Makeup category and be an enthusiastic consumer of the segment.

 

THE ROLE

 

In this role you will be responsible for:

 

• Become the Face category expert through ongoing analysis, and knowledge of category dynamics and competition. Maintain a holistic and detailed understanding of the category portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
• Lead the tracking of consumer trends, proposing new creative concepts and conduct ongoing competitive reviews to help drive brand strategy and product innovation for 3-year plan.  Analyze the potential of new products, making recommendations based on market data.
• Understand the consumer and translate this knowledge to create insightful strategy, communication, and innovation.
• Own end-to-end development of Face product innovation including packaging design, line-up, development P&L and artwork, partnering with cross functional teams such as creative, packaging, R&D, lifecycle, and finance.
• Lead in the management of all aspects of innovation from idea to launch for the Face segment. Includes insight development and market analysis, crafting the mix, business case modelling, communication & POS assets, and sell-in through each stage gate.  Help drive creation of all key global marketing presentations.
• Act as project lead, bringing new programs to market on time and in-line with business objectives; Includes leading all briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings, submitting necessary briefs and managing costs.  Manage cross-functional team to overcome executional and logistical hurdles to meet in-market timing.
• Act as global liaison for the Face category with local brand and trade marketing teams.
• Manage one direct report.

 

 QUALIFICATIONS

 

We’d love to see candidates who have:

 

• 4 year Undergraduate Degree in Marketing or Related Field; MBA a plus
• 6-8 years related experience in marketing with majority in beauty/makeup
• This person should demonstrate a strong passion and knowledge of the makeup business and the North American market.
• Must demonstrate organizational skills, leadership, strategic thinking, creativity, collaborative spirit, proactiveness and ownership, embracing both big picture objectives and follow through on details
• Experience working with R&D and leading creative projects end-end in partnership with cross function teams
• Must be able to seamlessly work across multiple projects involving various stakeholders with a “can do” attitude and balance of analytic and creative skills
• A strong written and verbal communicator with excellent organization and presentation skills
• Creative, beauty sensibility and trend savvy. Interested in developing their career in beauty, marketing and/or innovation
• Proficient in Microsoft PowerPoint and Excel

WHAT WE OFFER

 

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

 

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

 

Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty’s NYC Covid-19 Vaccination Policy