Director, Seller Marketing

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail, marketplace and payments platforms in the world.

We’re innovating in the fast-paced world of live selling in categories including sports, fashion, collectibles, streetwear and dozens more. The platform couples live-selling and a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past few years and we’re hiring forward-thinking problem solvers to fuel our continued growth.

💻 Role

The marketing team at Whatnot is responsible for telling stories, creating experiences, and driving demand bringing buyers and sellers closer to the products and people they love. Our company mission is to allow people to build businesses out of their passions and bring people together through commerce.  This new role will be a key driver in how we scale our marketing efforts to grow our passionate community of sellers to further this mission. 

As our Director of Seller marketing you’ll be responsible for growing and empowering our seller base.  You will manage and scale a team of marketers and cross functional teams aimed at developing our story, taking it to market, activating new sellers, and giving them tools to grow on the platform.  You’re an experienced marketing leader who has marketed to and grown communities of SMBs.  You’ve led diverse marketing teams, thrived in a sales driven business, developed world class collateral, built the systems and operations to drive marketing qualified leads, and leveraged event marketing to help drive new sales and directly mapped them to revenue.  

• You will build a marketing function to attract new and grow existing sellers to Whatnot by growing, onboarding, enabling, and retaining sellers on the platform.  
• Define go to market strategy in partnership with the sales team. This includes defining and testing value props, positioning, pitch, collateral, case studies, and scale messaging across new seller facing surfaces. 
• You’ll partner with paid marketing on the strategy and own core messaging, value props, creative development, seller landing pages, etc. Scale across demand generation channels (e.g., FB/Google/Podcast/Direct Mail) 
• Partner directly with lifecycle function to build content for campaigns to activate sellers, stream hours and GMV, experience with SFDC marketing suite a plus.
• Partner with product and growth to tell the Whatnot B2B message across the funnel from first touch through first live and increase conversion.  Includes seller onboarding journeys (CRM), content (async onboarding).  
• Ensure that products and policies we put into the hands of our sellers retain them, and allow them to grow their business on Whatnot. 
• Refine the in person events strategy for growing sellers through in-person cons and events among high intent sellers. You will define our approach to category specific marketing designed to garner widespread awareness and demand across our highest value verticals.  
• You’ll build a highly collaborative partnership with our creative team to create content, campaigns, creative, and collateral to attract and enable new sellers on Whatnot.
• You’ll own the measurement framework for how your activity drives brand and business impact and work with stakeholders across data science, finance, and growth to ensure our seller marketing efforts are driving responsible growth. 
• Work hand in hand with GMs of our categories to ensure our marketing strategies align to our business goals. 

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our Director of Category Marketing you should have 10+ years of marketing experience, including time at a high-growth consumer startup, plus: 

• You’re a world-class leader with experience building out and scaling a marketing team. 
• Proven experience in B2B marketing through chapters of hyper growth, preferably within a marketplace,  e-commerce, or software space.  
• SMB experience is a huge plus.  
• Strong understanding of various enthusiast communities, including sports cards, trading cards, comics, coins, and fashion (sneakers).
• Proficiency in social media platforms, communit