VP, Product (Campaign Strategies)

About Choreograph:

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media, and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world.

About the Product & Engineering team

The Choreograph Product & Engineering team is responsible for building the technology platform that powers the way we create audiences, forecast, price, and optimise cross-channel campaigns. It is a propriety solution which has a fast-expanding user base across markets, agencies, and clients. There is an extensive roadmap of developments that is required to support all the use cases and channels.

The team consists of several specialist areas, all involved in product and system development, these include, product management, project management, data science, technical design, and technical account management.

Intro to the role:

We are looking for a very experienced product leader for our Planning function. The role will work within the Global Product & Engineering team, supporting the GroupM organisation and agencies with the development of planning solutions. It will involve the development and maintenance of a client-centric, cross-media planning strategy that integrates AI, coordinates with data strategy teams, and accounts for various activation mechanisms. The work will be collaborative, working with data science, product development, and planning leads to create unified models, incorporate advanced media planning techniques, and ensure seamless integration into Choreograph/GroupM systems.

The role will be based in Poland and report to the Global SVP of Planning products. The candidate should have extensive experience working within the advertising industry and have a proven track record of conceiving, developing, and deploying complex solutions. The candidate must be particularly collaborative and work well across a matrix organisation, in many markets, and with senior executive management.

Key Responsibilities:

• Develop and implement a comprehensive strategic media planning software product strategy that aligns with the overall business objectives and vision of Choreograph.
• Define product roadmaps, prioritize features, and manage product backlogs across the strategic planning product portfolio.
• Collaborate closely with tactical planning team to ensure that there is a joined-up strategy and workflow
• Establish clear product principles and guidelines for roadmap development, ensuring consistency and alignment across product development teams to turn strategies into deliverables and lead delivery against the roadmap
• Lead, mentor, and inspire a high-performing team of product directors and owners.
• Foster a collaborative and inclusive work environment that encourages innovation and knowle