Associate Director Global Brand Name Development

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch excellence, to help people globally.

In support of critical launches, the Global Brand Name Development team in Human Health (HH) Marketing drives, manages, and implements the end-to-end process for development of brand name trademarks. This includes supporting business objectives of the brand while ensuring adherence to internal processes and regulatory guidelines.  To prepare for these launches, we are looking for an Associate Director (AD) to join our center of excellence.

Description: 

The Associate Director will be responsible for developing multiple global brand name strategies for pipeline and business development assets of Human Health marketing in accordance with health authority and governmental trademark office requirements. The Associate Director will manage individual projects within multiple therapeutic areas, functioning as the single, accountable, global point of contact on each.  Interacting with internal marketing, regulatory, and trademark legal colleagues and third- party vendors, the Associate Director will coordinate the creation, review, testing, and final selection of global brand name candidates.

Primary Activities:

• Leads the development of worldwide naming strategy for Human Health assets to optimize and obtain trademark approval in time for health authority submissions.

• Leads regulatory submission and rejection strategies for global, regional, and local brand names to ensure timely approvals and partners with internal regulatory colleagues in preparing trademark submission documents to health authorities.

• Manages the multi-year process for the generation, development, and evaluation of global trademark candidates for all Human Health pipeline and business development assets.

• Leads a cross-functional team through the development and submission process.

• Partners with trademark attorneys to ensure brand names are legally viable.

• Ensures patient safety-based principles are applied to all aspects of name development. 

• Synthesizes evaluation results to provide final name recommendations to the commercial team and upper management.

• Provides leadership, support, and expertise to country marketing and regulatory organizations for pipeline and licensing trademark needs. 

• Builds knowledge of country-specific regulations related to trademark development to become a subject matter expert.

• Educates colleagues on the trademark development process to build company-wide awareness and reinforce appropriate trademark usage.

• Stays abreast of global trademark-related regulatory and legal issues through attendance at industry-related conferences and meetings.

• Supports IT updates and enhancements to trademark applications and databases.

Educational Requirement:

• Bachelor's degree (B.S/B.A)

Required Experience and Skills:

• Minimum 8 years biopharmaceutical or equivalent experience.

• Experience with collaborating, influencing without authority, and working successfully in building consensus with Marketing and other teams and the ability to successfully work across geographic boundaries.

• Project management, including the ability to adapt to changing priorities and manage multiple projects simultaneously at various stages of completeness and complexity.

• Strong leadership, problem solving, teamwork, analytical, written, and verbal communication skills.

• Proficient presentation skills.

• Demonstrates high learning agility in new subject areas.

Preferred Experience and Skills:

• A minimum of 2 years of experience in pharmaceutical brand name development including working knowledge of regulatory guidelines and trademark legal registration processes.

• Experience interacting with internal regulatory colleagues in filing documents with health authorities.

• Process optimization experience to best deliver work in accordance with timelines and regulations.

• Ability to develop relationships with external vendors and industry experts.

• Exceptional interpersonal skills.

Location:  Rahway, NJ

Required Sk