SalesForce Marketing Cloud Technical Architect

The Bank sponsors individuals for TN and H-1B transfers on a case by case basis. Please note that this position is not open to anyone on an F-1 student visa including those eligible for CPT/OPT or the Stem OPT extension. 

Overview:

Provides designs, specifies information systems solutions and highly technical direction in the development of new or existing applications to solve basic to complex problems or enhancements for M&T’s instance of SalesForce Marketing Cloud (‘SFMC’) and supported applications. Serves as a principal application designer for major modifications effectively using analytical and technical skills and available technology and tools in the evaluation of client requirements and processes. Provides solutions that are technologically sound. Completes day-to-day support activities and special projects. Often directs and monitors the activities of less experienced personnel.

Primary Responsibilities:

• Complete and oversee basic to complex systems analysis, design and development. Play a key role as an individual contributor on complex SFMC configuration and integration projects and maintenance and optimization activities for new and existing apps, tools and add-ons. Maintain an excellent functional understanding of the supported applications.
• Direct and monitor less experienced resources and coordinate development tasks on small to large scope projects.
• Prepare and manage the technical component of project plans.
• Participate with Development, Operations, and Technology teams and Stakeholders as appropriate for overall systems development direction from technical analysis to user acceptance testing.
• Create and maintain SFMC Automations and Journeys and related processes for triggered email campaigns and data (e.g., core use-case trigger journey alignments, data import/export automations, DE management, suppression/exclusion lists, SQL queries, complex filters, reporting data, etc.).
• Configure and maintain SFMC API connections between platforms (e.g.: Distributed Marketing, Preference Center, AEM, Genesys, Amperity, SF CRM, etc.).
• Configure and maintain automated data reporting processes for AEM and other first-party form data.
• Configure and maintain new and existing automated SFMC Data Extracts & Reports (e.g.: CDP Send Log and Unsubscribe Extracts, VAWP Link Extracts, Journey Reporting, etc.).
• Develop and maintain SFMC forms, cloud pages and interdependent automated processes as needed.
• Prepare and review test data and execute detailed test plans.
• Complete any required debugging. Act as a liaison between M&T's instance of SFMC, end-users and SF Premier Support to assist in ticketing, issue/bug troubleshooting, root cause analysis and issue resolution.
• Evaluate and understand complex interrelationships and effects among programs, interfacing applications and platforms.
• Provide highly analytical consulting and leadership in identifying and implementing new uses of information technologies to assist business units in meeting strategic objectives.
• Provide consultation services to end-users, stakeholders, technicians and Bank departments on basic to intricate functions of SFMC capabilities, operational procedures, and supported applications, etc.
• Prepare and maintain thorough, clear technical and functional specifications and process documentation, charts, tables and diagrams for custom SFMC configurations. Review documentation prepared by less experienced staff.
• Prepare and review assessments and project plans to include required tasks, estimated time frames and effort for any scope project.
• Maintain efficient operation and effectiveness of SFMC and supported applications and maintenance activities (e.g.: Business Units, Sender Profiles & Classifications, Reply Mail Management, Data Extensions, SFTP, unsubscribes, automations, Data Extracts, SSO Certificate updates, EM Preference Center, etc.).
• Monitor Deliverability for M&T's email-dedicated IP addresses, sending domains and sender reputation. Perform ISP/blacklist remediation procedures if necessary.
• Recommend new technology, policies or processes to benefit the organization and improve deficiencies. May lead or participate in technical evaluations of vendor software.
• Follow and promote use of development standards and procedures.
• Maintain a good understanding of the business being supported and its functions, processes, operations and strategic direction.
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
• Help keep end-users and stakeholders informed with SFMC updates, new capabilities