Manager, Integrated Marketing & Innovation

Manager, Integrated Marketing & Innovation

Location: New York, NY           

Reports to: Senior Director, Product & Connected Experiences, Open Innovation

Contract: Full-time, permanent

CHANEL

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams.  We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

ABOUT THE ROLE

The Open Innovation team is a future-forward innovation ecosystem for CHANEL. Operating at the intersection of the organization and the wider world, we envision the road ahead for luxury and for CHANEL, fast-tracking potential responses through our network of investments and partnerships.  We pressure-test these ideas both inside and outside CHANEL, enabling the House to create positive impact from leading-edge learnings and capabilities and to prepare its businesses for the future.

The Manager, Integrated Marketing & Innovation brings Open Innovation initiatives to market through integrated go-to-market strategies, compelling storytelling, and coordinated campaign execution.  Partnering closely with the Open Innovation team and cross-functional stakeholders, this role leads launch planning, oversees marketing asset development, and drives engagement across the lifecycle of innovation initiatives.

WHAT IMPACT YOU CAN CREATE AT CHANEL

Go-to-Market (GTM) Execution

• Create, manage, and continuously optimize a holistic marketing calendar for Open Innovation initiatives, ensuring all launches and campaigns are strategically planned and executed
• Own post-launch momentum: ideate and execute strategies to drive engagement and traffic throughout the cycle, then lead preparation for the next round of launches
• GTM plans are aligned with business objectives, integrating feedback and learnings from prior cycles

Integrated Marketing Strategy & Innovation

• Help develop and execute integrated marketing strategies across all channels: earned, social, paid, and owned
• Pilot and experiment with new and emerging marketing platforms or formats (e.g., Generative Engine Optimization)

Asset Creation & Production

• Lead the end-to-end process for creating marketing assets: draft and review copy, brief and collaborate with designers, manage printers and digital vendors, and coordinate distribution for both physical and digital materials
• Lead the production of training materials and toolkits to enable seamless rollout of new concepts.
• Foster a “test and learn” culture with assets by piloting new asset formats, messaging, and physical/digital hybrids to drive engagement and learning

Vendor & Project Management

• Act as the primary point of contact for external marketing partners
• Develop and maintain project plans, timelines, budgets, and resource allocations to ensure on-time and on-budget delivery of all responsible initiatives
• Manage logistics, vendors, and cross-functional coordination to bring experiences to life
• Evaluate ongoing agency scope—identify opportunities to bring more capabilities in-house to increase agility and speed

Analytics, Reporting & Continuous Optimization

• Own analytics and reporting for all marketing activities
• Partner with data teams to define KPIs, measure performance, and extract actionable insights from every experiment launch
• Synthesize quantitative and qualitative results into clear recommendations, sharing learnings and best practices across the Open Innovation team

YOU ARE ENERGIZED BY

• Translating new ideas, experiments, and partnerships into compelling marketing narratives and experiences
• Deeply understanding the luxury client journey, from the moment a client walks through the door to the feeling they carry with them long after, and letting that understanding drive every marketing decision
• Bringing structure and clarity to complex projects, ensuring initiatives move from concept to launch with precision and momentum
• Operating in a fast-paced, evolving environment where experimentation, iteration, and learning are encouraged
• Exploring emerging technologies, platforms, and creative formats that can unlock new marketing possibilities
• Collaborating across teams and disciplines to bring innovative concepts to life
• Using data, insights, and experimentation to continuously improve performance and