Associate Director, Amazon + Retail Media
WpromoteAbout the role
The Role
We're looking for an Associate Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you'll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP.
You Will Be
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Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
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Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
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Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
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Monitoring daily trends, opportunities, and spend across multiple brands
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Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
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Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
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Closely monitoring competitors and category trends
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Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
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Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
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Tasked with some special projects as needed to help the growth of the department
You Must Have
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7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
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Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
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Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
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Experience working with or at a brand with $5M+ in
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