AHC Hospitality Director of Sales & Marketing, Peter Island Resort

From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success. Choose a property that fits your personality: the Amway Grand Plaza, JW Marriott Grand Rapids, AC Hotel by Marriott, Courtyard by Marriott Downtown -- and start your unstoppable career here.

This is a full-time position requiring weekend availability.

This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.

SUMMARY:

The Director of Sales & Marketing is responsible for leading the sales strategy for Peter Island Resort, a private-island luxury resort in the British Virgin Islands. This role is approximately 70 percent sales focused and 30 percent marketing support focused, with primary accountability for driving revenue through luxury leisure, group, MICE, incentive, corporate retreat, social, and full-island buyout business.

 

The ideal candidate brings proven luxury hospitality sales experience, strong business development discipline, polished relationship management skills, and the ability to position Peter Island Resort as a distinctive private-island destination defined by secluded luxury, refined Caribbean hospitality, and a highly personalized guest experience. This individual should have experience representing luxury, independent, island, or destination resorts that require strategic storytelling, proactive relationship development, and strong market education. This role will also serve as the marketing partner to AHC Hospitality’s efforts, providing sales insight, guest feedback, competitive intelligence, campaign input, and support for ROI and KPI measurement while AHC provides guidance and oversight of the resort’s broader marketing strategy and execution.

 

ESSENTIAL FUNCTIONS:

• Develop and execute annual sales strategy for Peter Island Resort, with measurable goals tied to room nights, revenue, ADR, group production, catering revenue, seasonal need periods, and full-island buyout opportunities.
• Serve as the primary sales leader for the resort, with focus on luxury leisure, travel advisor relationships, MICE, incentive travel, corporate retreats, social groups, destination celebrations, and island buyouts.
• Proactively identify, qualify, solicit, and close new business through account development, strategic prospecting, market penetration, trade relationships, and consistent follow-up.
• Lead, coach, and hold accountable the Peter Island Resort sales team, including group sales, leisure sales, catering and events, and sales coordination functions.
• Establish individual and departmental sales goals, monitor production and pace, and maintain consistent accountability through appropriate sales tracking, reporting, and CRM tools.
• Build and maintain strong relationships with U.S. and U.K. luxury travel advisors, consortia partners, wholesale partners, meeting planners, destination management companies, corporate clients, past guests, and other high-value referral sources.
• Represent the resort at luxury travel tradeshows, sales missions, client events, networking opportunities, FAM trips, and site inspections, with clear goals for lead generation, conversion, and measurable return.
• Maintain a strong understanding of the resort’s accommodations, villas, restaurants, spa, marina, beach experiences, event spaces, transportation logistics, destination access, and overall guest journey.
• Position resort effectively within the luxury Caribbean market by understanding the competitive set, key feeder markets, major accounts, travel patterns, rate strategy, and destination-specific selling opportunities.
• Partner closely with reservations, revenue management, operations, catering, and finance to align sales activity with revenue strategy, inventory controls, guest expectations, and operational capabilities.
• Partner with AHC Hospitality on marketing planning, campaign strategy, content needs, public relations opportunities, digital performance, and overall brand positioning f