Technical Marketing Director - Application Performance

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Cloudflare is looking for an experienced technical marketer to lead the technical marketing program for our application performance solution area. This is a high-impact, results-oriented role, where you will work directly with Solutions Engineering, Product Management, Technical Enablement and Marketing to to effectively demonstrate our products/platform/solutions and drive knowledge of our competitors that aids our sales team to win. Also work with PM/PMM/Enablement to take new products to market, to identify our technical differentiators and develop the architecture-level story (and supporting technical assets) that drive acquisition and expansion.

The application performance and reliability portfolio consists of CDN, DNS, load balancing, Waiting Room, Web3, Argo, Orpheus, Stream, Images and Radar. Successful candidates will have a passion for helping to build a better Internet by enabling organizations to improve the performance, reliability and security of their web properties and networks. 

You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. 

This role is a part of our Technical Marketing team and reports into our leader for Technical Marketing. This will be a highly visible role within the organization, which will have a significant impact on the long-term growth of the fast-growing Cloudflare business.

Top candidates for this role will have a strong, hands-on technical background, ideally in networking, security, or cloud infrastructure. You’ll be able to quickly understand our customers, the Internet ecosystem, and the solutions that customers need in an increasingly Internet-connected world.

Responsibilities

• Evangelize and demonstrate Cloudflare products to analysts, prospects, and customers—in meetings, webinars, conferences and tradeshows.
• Be the voice of the product to the entire marketing team. Be the voice of the marketing team to product management, Engineering and CTO organization.
• Develop technical assets that prove Cloudflare’s differentiation in app performance and reliability. 
• Understand and exploit the weaknesses of both box vendors as well as cloud providers in this space.
• Lead the development and dissemination of compelling competitive knowledge through presentations, battlecards, 3rd-party tests.
• Work with Solutions Engineering and Product Management to create technical artifacts such as reference architectures, design guides, deployment guides, integration guides, etc.
• Provide feedback to Product Management and Engineering to adjust future product direction and strategy.
• Provide deal support for the field sales teams as needed for competitive sales opportunities
• Design, deliver, and train field sales on value-based demonstration of Cloudflare products and solutions.
• Create and maintain the official demo and video library of the Cloudflare product portfolio.
• Be a top speaker for Cloudflare.
• Partner with demand generation and expansion marketing teams to generate pipeline and revenue for the application performance portfolio.
• Provide technical/competitive support for the Solutions Engineering teams for both mid-market and enterprise
• Partner with our Analyst Relations team to establish Cloudflare as a leader in this space.

Requirements

• 10+ years of experience in technical m