Sr. Manager, Retail Media

Company Description

The Sr. Manager, Retail Media is responsible for leading the strategic and operational execution of Red Bull’s digital retail paid media programs across pureplay, delivery, and brick and click platforms. This role is a key growth driver for our brand and will be responsible for developing and scaling strategies that drive conversion, build loyalty, and build long-term customer value across eCommerce and retail. This role combines tactical campaign management through our agency partnership and long-term strategic planning to help shape the brand in our digital retail ecosystem. This role is responsible for working closely with cross-functional partners including Ecommerce Sales, Advertising, Shopper Marketing, Product Marketing, Finance, and Information Technology.

Job Description

STRATEGIC DEVELOPMENT & LEADERSHIP

Own the long-term retail media roadmap aligned with Red Bull’s growth objectives, including seasonal, product launch, retail expansion, and occasions activations strategies.

Define and continuously refine our channel mix strategy, balancing acquisition efficiency and long-term sale impact across platforms.

Build customer acquisition models to forecast growth, optimize spend allocation, and inform broader marketing investment decisions.

Manage external agency relationships to deliver best in class search strategies to drive conversion across different branded, category, and competitive keywords.

Responsible for the initiating product detail page content development to be developed by Brand & creative agencies including headlines, descriptions, images, videos, reviews, and UGC to drive conversion rates and reduce bounce rates.

Work closely with the Advertising team to align retail media efforts with brand strategy, retail marketing programs, and innovation timelines.

EXECUTION & OPTIMIZATION

Manage and optimize paid media campaigns across Amazon Media Group, Walmart Connect, Roundel, Door Dash, Uber Eats, and other retail media networks, driving strong performance against KPIs (ROAS, CPC, LTV).

Initiate requests with internal stakeholders to create conversion driving creative for performance ads aligned to brand guidelines and to product-based messages.

Execute and scale geo-targeted and retail-specific campaigns that support product relevance, new product launches, and occasion pillars

Run structured A/B testing programs across audiences, messaging, landing pages, and bidding strategies to unlock incremental sales gains.

Continuously test Brand approved content elements and page layouts to improve performance and dwell time.

Monitor conversion and repeat purchase metrics tied to page content and use date to inform future content development requests.

Manage agency relationships and external vendors; set expectations, oversee performance, and challenge partners to raise the bar.

Identify business case opportunities & develop rationale to inform programming decisions

ANALYTICS & REPORTING

Develop weekly, monthly, and quarterly performance dashboards, delivering strategic insights and optimizations to key stakeholders.

Collaborate with data teams to build a more advanced attribution model and integrate insights across retail performance.

Manage and monitor retailer product detail page scraping and digital shelf analytics capabilities

Monitor market trends and competitor activity to uncover white space opportunities and inform campaign pivots.

CROSS FUNCTIONAL PARTNERSHIP

Consistent collaboration and partnership with eCommerce Sales to activate best in class keyword and retail media strategies

Partner with Advertising & Product marketing to help support and drive product messaging and content on retailer websites and product detail pages

Be a resource to the broader Off Premise sales team in all thing’s retailer media and product page content related.

Interface with Global teams to learn and apply best practices from other countries, and share best in class programming from the U.S.

Qualifications

5+ years retail media experience, preferably with a lifestyle brand

Bachelor’s degree required

Strong Communication skills, highly organized and manages timelines and objectives effectively

Strategic thinker and passionate for achieving long-term success via hands on, solutions-oriented approach

Self-motivated, self-directed, flexible and be able to work under pressure in a fast-paced environment

Proven tracker record scaling retail media programs across eCommerce and retail, with budgets of $1M+ annually.

Deep platform experience with Amazon, Walmart Connect, Door Dash, Uber Eats, Roundel

Strong strategic thinking and analytical skills; comfortabl