Digital Campaign Manager - Paid Media Strategist (USA)

Welcome to Huble 👋, HubSpot’s 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

As a Digital Campaign Manager, you will spearhead paid media strategies for prominent accounts, working collaboratively with cross-disciplinary teams across the LATAM, APAC, and EMEA regions.

You are a results-driven digital advertising expert who thrives on crafting powerful media campaigns that align with larger marketing strategies. In this role, you’ll take the lead in managing multimillion-dollar budgets and optimizing campaigns to deliver impressive outcomes. The ideal candidate will bring a proven track record in performance marketing, successfully executing and refining international campaigns, and leading cross-functional teams in a fast-paced, high-impact environment.

To enable our teams to work synchronously, this role would be best suited for someone based in Central or Eastern time zones.

🚀 Here are a few of the tasks you'll get to work on

1)  Strategic Campaign Development & Execution

• Set clear goals and KPIs to drive measurable client growth.
• Plan and execute multi-channel paid media campaigns across platforms like Google, Meta, TikTok, D/OOH, and Programmatic.
• Explore new channels and tools to innovate and optimize our media offering.
• Align campaigns with buyer journeys, marketing strategies, and global ecosystems.
• Partner with CX consultants to craft strategies that boost client performance and hit KPIs.
• Deliver concise performance reports, highlighting results and recommending impactful optimizations.

2) Data-Driven Optimization & AI Integration

• Use AI tools and predictive bidding to boost ROAS.
• Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights.

3) Budget Management & Compliance

• Manage $5M+ annual ad spend across regions, clients, and channel.
• Ensure compliance with regulations like CAN-SPAM and GDPR.
• Drive cost-saving strategies without compromising campaign performance

4) Cross-Functional Collaboration & Leadership

• Collaborate with global teams to execute and optimize campaigns across regions
• Lead knowledge-sharing sessions to align KPIs and campaign goals
• Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams

5) Support team growth and mentor fellow consultants 

• Serve as a go-to resource for fellow consultants
• Offer feedback and suggest improvements to current methodologies and processes
• Lead client projects, guide team members, and ensure top-tier service
• Build internal expertise and create resources to support team learning

🏗️ To excel in this role, you should have the following

• Bachelor's in Marketing, Business Administration, or related field.
• Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC.
• Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI).
• Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar.
• Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM).
• Familiar with bid automation (e.g., Python) and AI-driven ad optimization.
• Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik).
• Able to set up advanced event tracking for campaign measurement.
• Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency.
• Strong analytical skills to interpret complex data and provide strategic insights.

⚡️ These personal qualities are key to your success

• Strategic Thinker | Aligns buyer needs with global campaign strategies.
• Strong Communicator | Presents data-driven insights to C-suite executives.
• Adaptable | Skilled in managing cross-functional teams across time zones.

🎁 As part of the remuneration package, you will receive the following

The salary range is between USD 80,000,000 - USD 95,000 per annum, depending on skills and experience, with the following benefits

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