Associate Director, Digital Marketing (Hybrid)

Trustmark’s mission is to improve wellbeing – for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.

About the role

Trustmark is looking for an Associate Director, Digital Marketing, to join the team. 
 

Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.

Key responsibilities include developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings, optimizing website content to attract and engage target audiences, and implementing a comprehensive lead generation strategy. Analyzes website and marketing metrics to measure the effectiveness of digital marketing efforts, generating regular reports, and presenting findings to senior leadership.

Key Accountabilities:

Lead Generation and Content Strategy:

Develop and execute a comprehensive content strategy to generate and convert leads. This includes:

• Creating an editorial calendar to plan and organize content creation and distribution.

• Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads.

• Setting email marketing and social media strategies to reach and engage target audiences.

• Optimizing web content through blogs and landing pages to drive lead generation and conversions.

• Implementing SEO best practices in content creation to improve organic search visibility.

• Utilize analytics and reporting to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.

• Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to assess the success of content initiatives.

• Conducting market research and audience analysis to identify target segments and their needs.

• Tracking and analyzing campaign performance to optimize lead generation efforts and improve conversion rates.

Customer Portal Maintenance and Optimization:

• Maintain and optimize customer portals to ensure a seamless user experience. This includes:

• Regularly updating and organizing portal content to provide relevant and up-to-date information.

• Implementing user-friendly features and functionalities to enhance portal usability.

• Collaborating with cross-functional teams to address customer portal issues and improve user satisfaction.

• Analyzing user behavior and feedback to identify opportunities for portal optimization.

Technical Glitch Resolution with UX Team

Work with  the UX team to identify and resolve technical glitches affecting the website and customer portals. This includes:

• Collaborating with UX designers and developers to troubleshoot and fix technical issues promptly.

• Conducting thorough testing to ensure the integrity and functionality of the website and portals.

• Providing feedback and recommendations for improving the user experience and resolving technical challenges.

Minimum Requirements:

• Bachelor’s degree in (digital) marketing, communications, or related field.

• 5-8 years in digital marketing.

• Highly skilled in SEO. Lead generation and campaign optimization.

• Analytic and reporting skills.

• Demonstrated proficiency with social media platform, campaign strategy and blogging.

• Health Insurance marketing experience. Strong business acumen to drive digital strategies B2B & B2C.

• Complex problem-solving critical