Director, Global Futures, CRO and Ad Ops

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.

As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. You’ll lead three interdependent workstreams:

• Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems.

• CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance.

• Ad Operations — infrastructure, tagging, and campaign governance.

You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution.

This role is based in San Francisco.

Responsibilities:

• Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics.

• Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness.

• Build and maintain a central repository and roadmap of approved AI tools — ensuring efficiency, compliance, and alignment across global teams.

• Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence.

• Drive AI tool implementation and training — creating playbooks, workflows, and enablement materials for marketing teams.

• Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results.

• Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation.

• Oversee landing page testing, personalization, and UX optimization.

• Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow.

• Build a global repository of CRO test learnings and implement scalable frameworks across regions.<