Your Journey at Crowe Starts Here:

At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you’re trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That’s why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.

Job Description:

The Marketing Events Account Lead will be responsible for the management and administration of assigned Account Events & Meetings, relying heavily on consulting and project management skills. This role will perform a range of duties including meeting with the Business Unit for event and meeting needs, creating the project plan based on meeting/event objectives, success criteria, etc., and managing the facilitation and deployment of the event. The Marketing Events Account lead will be required to interact with practice leaders to understand their event needs and requirements on a regular basis.  The leader will develop a detailed project plan, including vendor requirements, timing, budget, and resource needs. The implementation phase will involve collaborating with the Shared Services Event Team to ensure successful deployment of the event strategy.  

The successful candidate should have event strategy, design, project management and execution experience and enjoy managing an environment of continual improvement, demonstrating excellent attention to detail. The position requires extensive people, communication, project management, organizational, and process skills along with knowledge of the internal business practices and priorities to support multiple projects with a high level of focus on quality, accuracy, and confidentiality in all work products.  This person will bring thought leadership, ideas, and recommendations to strategic event planning projects. A high degree of technical competence in Microsoft Word, Excel, PowerPoint, and other applications is necessary as the work performed by this team requires a deep understanding of and proficient use of these technologies to ensure compliance with Firm work deliverable standards. The position reports to the Marketing Meeting and Events Strategy Leader and is a member of the Marketing Business Unit.

Responsibilities:

Responsible for daily management and operations related to the assigned Account Events & Meetings processes and related tasks, including but not limited to:

• Serve as the primary contact for aligned Account events.
• Strategic planning and management for all related events, including but not limited to: Market-facing events, leadership meetings, and other internal events.
• Scheduling and resource coordination for all Events and meetings.
• Intake Processes established in collaboration with Meeting and Strategy Leader and Practice Area Leaders to ensure consistency in review, identification, and management of all Events
• Creation and implementation of an event project plan with clear objectives, budgets, timing, and assignments for all event aspects including communication, promotion, logistics, content creation and post-event analysis and lead follow-up functions.
• Ensure project ROI is aligned to anticipated outcomes and approved budget.
• Identify vendor requirements for sourcing and recommend the best solution based on event scope.
• Coordinate with external vendors and/or Shared Services team members to ensure items are addressed or resolved, and all are meeting delivery expectations and timeline.
• Collaborate with appropriate individuals to expedite the review and approval of various event requests and associated tasks.
• Comply with Firm, BU policies and standards, and other certification requirements (such as NASBA).
• Collaborate with the Firmwide Event leader, other Marketing Event Leads and SSDC process leaders to identify and implement process, technology, template, and training enhancement opportunities across the event function for the firm
• Ensure timely and accurate high quality work preparation, completion, and problem resolution within this role and as an indirect supervisor of the functions supporting the event.
• Commit and contribute daily as needed to ensure SLAs are either met or exceeding performance expectations.
• Delegate large event tasks and smaller projects to Shared Services event producers as needed.