Sales Analyst

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Lingo division. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare. 

The job focuses on leveraging data-driven insights for Direct-to-Consumer (DTC) initiatives and website analytics. Key responsibilities include researching consumer and market trends as well as target demographics to refine strategies for DTC channels. The role involves analyzing website data using tools like SQL on platforms such as Databricks and measuring the effectiveness of marketing events and DTC features.

A significant part of the role is dedicated to preparing detailed consumer behavior and competitive analysis reports, which are presented through regularly updated dashboards designed and maintained in Power BI. This includes creating and modifying data models, building visualizations, and collaborating with stakeholders for ongoing improvements.

Site tracking is managed through Adobe Analytics, requiring the design and implementation of tracking solutions, with close collaboration with developers to ensure data captures align with business needs. The position also involves setting best practices for UTM parameters and URL tracking, advising on areas for optimization, and predicting future market trends to guide marketing strategies. The goal is to continuously develop and champion data-driven marketing initiatives within the organization to improve DTC performance and online presence.

What You’ll Work On

• Research consumer and market trends, target demographics, and competing brands

• Advise on measurement and goal setting and implement reporting mechanisms

• Gather, analyze, and interpret marketing data

• Write SQL queries to clean data sets in Databricks

• Ad hoc analysis of marketing events and dtc features

• Prepare detailed reports on consumer behavior and competitors’ activities, outcomes, and sales

• ongoing reporting (i.e. daily dashboard updates, monthly/quarterly reports, and biweekly presentations)

• end to end development of dashboards using Power BI — design, data modeling, building, and ongoing collaboration w stakeholders

• Inform and develop marketing strategies with the marketing team

• Develop and champion a vision for data-driven marketing and drive the adoption of best practices

• Ownership of site tracking via adobe analytics: set up and design of tracking solutions, writing out needs for developers to implement, and checking that data flows into AA as expected.