Marketing Specialist – Wrangler

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Marketing Specialist

We are looking to add a Marketing Specialist for Wrangler Marketing team. The primary responsibilities of the Marketing Communications Specialist are to support the development and coordination of best in class marketing communications initiatives, including photoshoots, media, including social media and influencers, promotions, visual marketing programs, and special events.

Responsibilities:  

• Works with Marketing Coordinator and or Managers to coordinate marketing communications initiatives in support of the Wrangler brand.
• Includes, photoshoot support and execution including; overseeing production calendar from concept to go-live of imagery. Booking models, stylist, HMU. This role is responsible for post-shoot image selection/retouching in handing imagery over to DTC/social/PR/retail teams. Inclusive of bi-annual seasonal and special collection shoots, brand shoots and catalog shoots.
• POS development, including key trade sell in and in-store materials as well as internal communications for quarterly initiatives.
• Social media and influencer product seeding, in-store and events activation support all in an effort to achieve defined brand objectives.
• Coordinates ticketing process, including pre-production project kick off and administrative management in our internal system, working with production and or vendor directly on development and production, timely communication with internal team. Post production work includes image selection, artwork development, mechanicals and printing as needed.
• Coordination and production of quarterly product catalogs, working with merchandising, photo studio and creative services on timely execution and delivery.
• Provide day-to-day support for the brands marketing budgets, including entering PO’s into system opening WEA's and tracking billing to final payment.
• Supports public relations, promotions, special events and other marketing projects as needed.
• Works on other special projects as directed by the Marketing Manager and Director.

Requirements:

• 2-3 years of related professional experience
• Bachelor's degree or equivalent in Communications, Business, or Marketing
•  Good verbal and written communication skills including exposure to writing a creative brief
•  Working knowledge of marketing programs and advertising with a strong background in digital/social
• High level of initiative
• Proficiency in setting priorities
• Strong organizational skills
• Ability to work in a team in a high pressure environment
• Good analytical ability
• Excellent Microsoft Office skills

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.  

Our Kontoor D&I Commitment

• Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
• Ensure an equitable environment that attracts & promotes diverse workforce
• Foster inclusivity, ensuring employees feel they can bring their whole selves to work