Senior Product Manager, Shop Ads Traffic Strategy

The TikTok Shop Ads Product team builds solutions that help merchants grow their businesses on TikTok by optimizing ad experiences throughout the shopping funnel. These tailored tools enable merchants, brands, and creators to showcase and sell products directly through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab in the TikTok app). TikTok Shop is currently available in Southeast Asia, the United Kingdom, Germany, Spain, Italy, Ireland, France and the United States.



We are seeking an experienced Senior Product Manager to join the team and lead the development and scaling of TikTok Shop ad products. The ideal candidate will have strong product intuition, design expertise, and a proven track record in building digital advertising products and solutions.



Responsibilities:

- Responsible for shop ads traffic strategy, including strategy formulation, experiment design and data analysis, with a focus on enhancing shop ads monetization efficiency

- Refine and optimize shop ads strategy, including traffic growth, user interaction, conversion funnels, etc. Collaborate with budget management to increase the overall shop ads revenue

- Have a perspective on budgeting and customer needs, stay updated on the latest growth models in the e-commerce industry

- Identify customer pain points and propose traffic distribution solutions that align with customer demands

-Continuously explore opportunities to improve traffic efficiency