Marketing Manager - Heritage Premium Meats

Marketing Manager – Heritage Premium Meats

About Hormel Foods — 

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.  For more information, visit hormelfoods.com.

Heritage Premium Meats (Burke, Dan’s Prize, Sadler’s Smokehouse, and Jennie-O Private Label Turkey), a wholly owned subsidiary of Hormel Foods Corporation, has an opportunity for a Foodservice Regional Sales Manager in the Central Region. Burke operates in Nevada, IA and produces a variety of fully cooked crumbles, toppings, meatballs, and diced items.  Dan's Prize operates manufacturing plants in Long Prairie and Browerville, Minn. and produces roast beef, corned beef, prime rib, pastrami and other cooked meats for foodservice and deli operators.  Sadler’s Smokehouse operates in Henderson, TX and produces authentic pit smoked meats for foodservice, retail, and deli operators.  HPM also represents the distributor private label business for the items produced at Jennie-O.   

RESPONSIBILITIES: 

• Team Management and leadership for the Heritage Premium Meats Marketing Team (3 direct reports).
• Develops and executes the annual marketing plan which is designed to achieve volume and margin goals for HPM categories.
• Works closely with the Heritage Premium Meats sales force to execute marketing plans to drive both tonnage and profitable growth for assigned categories.
• Works closely with Operations and Supply Chain coordinating production with forecasted demand, monitoring product quality, and working on projects pertaining to HPM products and categories. This individual will also work closely with other cross-functional departments (QC, Packaging, R&D, Purchasing, Cost Accounting, Demand Planning, etc.).
• Closely monitors inventories such that order fill is maximized while distressed sales due to too much inventory are minimized.
• Works directly with creative design and graphic production firm(s) to develop creative strategies and materials designed to help deliver marketing and sales goals.
• Overall Brand Management responsibilities for the Burke®, Dan’s Prize®, and Sadler’s Smokehouse® brands.
• Leads new item development and innovation strategies for the HPM product portfolio.
• Research foodservice and operator trends and insights that support Heritage Premium Meats key objectives and provide regular notification of those to the sales team members.
• Manage distributor and operator partner relationships directly with Sales Team.
• Creation, management, and optimization of Heritage Premium Meats SKU-level product content for syndication to foodservice distributor partners.
• Execute the HPM annual promotional schedule along with maintaining and tracking Marketing Team budget and spending.     
• Make periodic trips to the field and plant locations to get frontline exposure to specific markets so he/she can provide marketing support for key sales objectives.

QUALIFICATIONS:

Required

• 5+ years of marketing or sales experience.
• Marketing or sales experience within the foodservice industry.
• A pattern of initiative and demonstrated creative thinking skills.
• Proven problem-solving and decision-making skills.
• The ability to work effectively in a team environment on a variety of complex projects.
• Strong analytical and time management skills.
• Highly develop