Field Marketing Manager

Description

Company Overview

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers. With over 15 years of experience, we are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.

Position Summary

The Field Marketing Manager will lead our Neighborhood Marketing and Shows & Events departments, focusing on face-to-face marketing strategies that drive brand awareness and lead generation. This role requires a charismatic and results-driven leader who thrives on building and managing high-performing teams while fostering a fun and engaging marketing culture. The ideal candidate will possess strong leadership skills, a passion for customer engagement, and a proven ability to drive results in field marketing initiatives.

Key Responsibilities

Team Leadership & Development:

• Recruit, train, and lead a high-performing Neighborhood Marketing team to generate leads through door-to-door engagement.
• Establish and manage the Shows & Events department, ensuring a captivating and effective presence at various events.
• Foster a results-driven, energetic team culture that encourages collaboration, motivation, and continuous improvement.

Strategic Collaboration & Execution:

• Work closely with the call center leadership team to align field marketing efforts with overall lead generation and conversion strategies.
• Implement and refine strategies to maximize ROI from face-to-face marketing initiatives.
• Develop and oversee marketing campaigns to boost lead quality and sales opportunities.

Brand Representation & Customer Engagement:

• Act as a brand ambassador, ensuring a positive and engaging experience for customers during shows, events, and neighborhood marketing activities.
• Establish and maintain strong relationships with event organizers, retail store partners, and potential customers.
• Utilize a professional and charismatic approach to generate interest and excitement about our products and services.

Performance & Operations Management:

• Monitor and analyze key performance metrics, adjusting strategies as needed to improve lead generation and team productivity.
• Oversee event logistics, ensuring seamless execution and a strong return on investment.
• Maintain compliance with company policies and industry best practices in all marketing activities.

Requirements

Qualifications

Required Skills & Experience:

• Proven experience in building and leading successful face-to-face marketing teams.
• Strong leadership, coaching, and motivational skills.
• Exceptional communication and interpersonal abilities.
• Ability to collaborate effectively with cross-functional teams, especially sales and call center leadership.
• High level of organization, attention to detail, and strategic thinking.
• Charismatic, professional, and energetic personality suitable for engaging customers at events and in the field.

Preferred Qualifications:

• Experience in direct sales, door-to-door marketing, or event marketing.
• Knowledge of home improvement products and services.
• Experience with CRM tools and data-driven marketing strategies.

Core Competencies

• Leadership & Team Building – Ability to recruit, train, and manage high-performing marketing teams.
• Strategic Thinking – Develops and executes marketing plans that drive measurable results.
• Communication Skills – Engages and motivates teams, customers, and business partners effectively.
• Customer Engagement – Creates a dynamic and memorable brand presence in the field.
• Adaptability & Problem-Solving – Quickly adjusts strategies based on performance data and market conditions.
• Results-Driven – Committed to achieving and exceeding key performance metrics.
• Collaboration – Works seamlessly with internal departments to align marketing efforts.

Compensation & Benefits

• Competitive salary with performance-based ince