Senior Programs Manager - Events

Job Description:

The Opportunity 

As the Senior Marketing Programs Manager, you will play a key role in shaping and executing our global event marketing strategy, with a strong focus on audience acquisition, promotional campaigns, and sponsorship marketing. This high-impact role supports a dynamic portfolio of events, including digital experiences, executive programming, third-party tradeshows, and select global activations. 

You will lead a cadence of targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints and attract key sponsor partners aligned to the goals and audience.  You will own global event marketing strategies for assigned events to ensure regional resonance and engagement. This role serves as the strategic marketing partner for assigned events and sponsorship programs, integrating with cross-functional teams to align messaging, enhance sponsor visibility, and deliver results. 

If you're a strategic thinker with a passion for delivering impactful campaigns and building partnerships, this is your opportunity to drive audience growth and commercial success across our global events. 

**Please note this is a hybrid role, requiring at least 3 days per week onsite in our Framingham, MA headquarters** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role. 

What We Can Offer You 

• A strategic, global role where your work will directly impact revenue, pipeline, and brand growth 

• The opportunity to shape and scale our global event and sponsorship marketing approach 

• A collaborative environment that encourages innovation, experimentation, and data-driven decision-making 

• The chance to work cross-functionally with sales, partnerships, content, field marketing, and regional teams 

• Flexibility, autonomy, and support to bring new ideas and strategies to life 

• Opportunities to attend and support key events globally (~10-15% travel) 

• Access to leading marketing technology platforms including Salesforce, Pardot, Quicksight, and Cvent 

The Skills You Will Bring 

• 8+ years of marketing experience, with a strong background in integrated demand generation and experience in event marketing 

• Proven success in sponsorship marketing — from value proposition development to enablement and engagement 

• Strong campaign development experience across in-person and digital events 

• Exceptional collaboration skills, with a proven ability to partner closely with sales and cross-functional stakeholders 

• A strategic, data-informed mindset with experience optimizing campaigns based on performance insights 

• Expertise in building audience personas, buyer journeys, and high-impact messaging 

• Proficiency in marketing technology systems and campaign performance reporting 

• Excellent project management, communication, and organizational skills 

• Self-motivated and adaptable, with a strong sense of ownership and accountability 

Achievements 

• Spearheaded global eve