Manager, Channel Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position SummaryWe are building the next generation of connected patient messaging across our retail pharmacy and front store. As the Manager, Channel Strategy, you will strengthen customer engagement today while shaping a future-state messaging ecosystem that enables AI‑driven personalization and coordinated cross‑channel experiences. This role transforms insights into measurable results—improving enrollment, reducing message fatigue, and supporting a modern consent framework that powers innovation across our total store. You will collaborate closely with Product, Legal, Operations, Digital, and Technology teams to design solutions and bring them to life.What makes this role unique:

• Opportunity to drive both immediate business impact and long-term strategic transformation
• High visibility with senior leaders through executive-ready storytelling and strategic recommendations

Responsibilities

• Lead cross-functional initiatives to increase customer enrollments and improve preference capture across pharmacy and front store channels.
• Analyze enrollment and compliance data to identify trends, gaps, and opportunities; convert insights into clear recommendations.
• Develop and maintain a modernized consent and channel strategy framework supporting personalization and coordinated customer journeys.
• Prioritize initiatives using structured methods; gather requirements and align with Legal, Product, and Operations partners.
• Create polished, leadership-facing presentations that communicate strategy, insights, and roadmap progress.

Required Qualifications

• 2+ years of experience in pharmacy technology, operations, product management, product development, or strategy
• Demonstrated ability to create clear, compelling PowerPoint presentations for leadership audiences
• Proficiency with Excel and experience extracting insights from large datasets using SQL and Python
• Experience conducting gap analyses, documenting Agile project requirements, and supporting end‑to‑end project execution
• Strong organizational, communication, and problem‑solving skills with experience managing multiple priorities and cross-functional relationships

Preferred Qualifications

• Advanced degree (e.g., MBA, MPH)
• Experience in healthcare compliance (TCPA, HIPAA)
• Knowledge of omnichannel communication (SMS, voice, email, push notifications)
• 1+ years of experience with UAT and end‑to‑end testing
• Ability to influence across teams and navigate ambiguous, fast-paced environments

Education

• Bachelor’s degree required or equivalent work experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave,