Director of Sales

Location: Maryville, TN

HomeFirst® (HFA) Agency is a leading insurance agency offering a wide range of insurance products from nationally known insurance companies to protect your home, property and life. We strive to help customers find the right insurance products to fit their needs at competitive rates. Located in Maryville, Tennessee, we offer homeowners insurance to customers nationwide, and insurance to protect your other property and life in select states. For over 20 years, we have helped customers with their insurance needs. Today, we have more than 180,000 customers.

The provides strategic leadership and oversight of revenue-generating activities within HFA’s Business Development and Sales departments, ensuring the consistent achievement of sales targets, operational excellence, and long-term profitability. Reporting directly to the HFA President, this role collaborates closely with departmental leaders to identify opportunities for process optimization, implement innovative solutions, and drive continuous improvement. Plays a critical role in aligning sales initiatives with enterprise-wide objectives while fostering a high-performance, customer-centric culture.

Insurance Sales & Business Development Strategy & Execution

• Oversees revenue generating activities within HFA by focusing on maximizing revenue growth and Agency Selection through strategic planning and collaboration across departments.

• Adapt and execute strategy to ensure success for direct sales, sales support, business development, channel development, carrier relations/market development, tech project management and marketing. 
• Lead strategic marketing initiatives to increase Agency Selection, Cross-sell and Retention.
• Oversee budget allocation, campaign development, and brand positioning to support sales acceleration, partner engagement and business development opportunities.
• Prepare and present monthly sales reports as part of HFA Senior Management Team, highlighting achievements, goals and areas needing attention.
• Team with Business Development Manager to establish new markets and enhance business development initiatives through strategic negotiations and relationship management.
• Expand national insurance carrier partnerships as well as cultivate current insurance carrier relationships.
• Represent HFA as National Sales Manager to ensure that Business Development Team communicates, develops and executes product training and cultivates Retail Agent relationships.
• Represents HFA at industry meetings to promote brand visibility, forging strategic alliances and staying ahead of market trends.

Insurance Sales and Business Development Operations Management

• Manages the Sales department, Sales Support Department and the Business Development Department to include the following positions: Sales Team Lead and Outbound Sales Agents Sales Support Team Lead and Sales Support Team Personal Lines Business Development Manager Business Development Specialist II
• Establishes efficient and balanced workflows that maximize efficiency and produce high levels of sales performance, service quality and customer satisfaction.
• Monitor the Sales Agent performance for the Outbound Sales Department, analyzing sales metrics to identify areas of improvement.
• Monitor Sales Support Department, analyzing service levels for Retail and Lending partners to ensure goals and service KPIs are met.
• Monitor Business Development Department to ensure that Retail Agent training, Agent contact metrics and Agency Selection goals are met.
• Searches, creatively designs, and implements effective methods to educate team members, enhance and recognize performance.
• Ensures operational excellence and service level adherence, managing resource allocation and workload distribution to meet evolving business demands.
• Oversees the company’s strong relationship culture through on-going customer contact, quality customer service, and superior product knowledge.    
• Partners with managers and team leads to identify opportunities for process improvement and develops innovative solutions.                                             
• Oversees daily sales log spreadsheet input. 
• Manages the supply chain for insurance related marketing material for Retail Home Center agents.          

Human Resources & Talent Management

• Ensures optimal staffing and workforce planning, maintaining appropriate department headcount while