Sr. Creative Lead - Americas

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is looking for a Sr. Creative Lead to help shape our brand by crafting compelling creative from concept through execution that disrupts sports culture within the Americas Region. In this role you will work collaboratively with a team of passionate creatives, marketers and producers to bring to life powerful work that resonates with athletes at every touchpoint. From co-branded campaigns with key wholesale partners to exclusive product launches, you’ll be responsible for translating creative briefs into powerful executions across a variety of marketing mediums and platforms that inspire and inform the next generation of athletes.  

Your Impact

• Write, lead, and manage the development of on-Brand copy across all channels (informed by our Brand Vision, Mission, and Values). This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners to drive consumer-focused content strategy and execution.
• Be part of the team driving new ideas and new approaches to the consumer journey, helping push the creative and Brand voice forward
• Provide leadership, direction, support and feedback to Copywriters and Associate Copywriters at any time those teammates may be enlisted to deliver copy support to this role
• Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact
• Be an advocate for the Brand and an expert on our products—translate that understanding into concepts and actionable sales content and consumer experiences
• Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs

Qualifications

• 5-7 years of experience in creative development and execution 
• A portfolio that showcases your proven experience in creating original creative concepts and taking them all the way through execution is required.
• Experience with on-set photography and video direction is required.
• Strong story development, creative writing and conceptual creative skills.
• A deep understanding of sports culture.
• Strong understanding of modern marketing mediums and the nuances of channel and platform specific content. 
• Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
• Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
• Commitment to build and maintain strong working relationships with internal and external partners
• Ability to work in an agile, fast-paced, consumer-obsessed, test-and-learn environment
• Excellent verbal, written, communication, and presentation skills
• Excellent leadership, organization, and collaboration skills
• Microsoft Office and Mac platform proficiency
• Strong fundamental design skills as well as demonstrated creative capabilities.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 
• Travel: project dependent 
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for