VP, Shopper Marketing

Position Summary:

Lead the US based Shopper Marketing team and drives the shopper marketing strategy for the Convenience Retail, Large Store + Emerging Channels teams. This role is the primary liaison between Brand Marketing, Digital Marketing, Channel Leadership, and a host of other cross‐functional teams that influence and support the shopper journey.

Primary Responsibilities:

• Defines the role of Customer/Shopper Marketing and drives growth by leading the US based Shopper Marketing agenda both internally and externally for all US based account businesses
• Leads a high‐performing team of 4 Shopper Marketing Directors and a team of Shopper Marketing Managers (SMM’s) through all aspects of channel strategy, customer specific marketing, annual planning, contract negotiation, resource utilization, and promotional analysis
• Sets the vision and long‐term strategy for the Shopper Marketing team
• Builds bench strength for future leadership roles ‐ ability to identify top talent, provide ongoing coaching/feedback, manage dynamic change, identify training needs to enhance skill sets, and conduct career path discussions and progression planning
• Turns shopper insights into impactful marketing strategies using Category [syndication data, qualitative and quantitative information], Consumer, Shopper and Retailer specific data to define the annual shopper marketing strategy for the organization across multiple channels including Convenience Retail, Mass/Club, Drug/Value, eCommerce, and Grocery
• Coaches and mentors Shopper Marketing Directors/Managers to develop and execute results‐driven 360° shopper programming that engages consumers and creates a compelling shopper experience along the path to purchase
• Collaborates with executive sales leadership to identify business opportunities by channel/customer and drives purchase intent in support of revenue growth targets and marketing objectives
• Expertly represents and translates Department, Brand, Retailer, and Sales goals during internal and external meetings
• Brings industry insights and trends to the forefront to educate and strengthen shopper marketing strategies across enterprise customers
• Other duties as assigned

Job Specifications

• Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or related field of study. MBA a plus.
  More than 10 years of experience in Customer/ Shopper Marketing, Key Accounts Sales, Field Marketing, Brand Management and Digital Marketing in the beverage/ packaged goods industry
• More than 10 years of experience in leading a large team
• Microsoft tools with proven advanced knowledge of Excel, PowerPoint, SharePoint and PowerBI
• Certifications & Licenses: N/A
• Syndication data required, Strong negotiation and internal selling skills required

Base Pay Range: USD $161,700 - USD $215,600 (+)

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